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Performance Reporting

In Userlist, you can measure detailed performance for each individual message sent as a broadcast or inside your automation campaigns.

This performance report is available on the message screen, under the “Performance” tab. Here’s how it looks within a campaign:

Screenshot of performance reporting on Userlist

Understanding performance metrics

For every message, you will be able to measure:

  • Messages delivered — total number of messages delivered by our system.
  • Messages opened — total number of messages that were opened at least once. This is measured via our tracking pixel, which can be blocked by modern email tools.
  • Messages clicked — total number of messages that received at least one click on the links inside the message.
  • Unsubscribed — total number of users who received the message and unsubscribed using its unsubscribe link.

You’ll also see three engagement rates:

  • Open rate — the number of messages opened divided by the number of messages delivered.
  • Click rate — the number of messages clicked divided by the number of messages delivered.
  • Unsubscribe rate — the number of unsubscribes divided by the number of messages delivered.

Working with dates

Click on the date field to select a date range. You can use one of the suggestions or select a custom period:

Screenshot of how to set the custom date range for performance

If you hover over the performance graph, you’ll be able to see performance metrics for a specific date:

Screenshot of view when hovering over the performance graph

Performance overview

Additionally, you can find a performance overview table on the campaign page, under Messages. These are all-time performance results.

Screenshot of performance overview in Messages tab

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