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Email Automation That Meets the Challenges of Your SaaS Business

Finally, an email marketing platform built with SaaS in mind. Track company-level data, and trigger campaigns based on company-level events. Onboard, engage, and nurture customers and marketing leads — under one roof.

Trusted by founders around the world
Track account-level activity
Track account-level activity

Send real company-level data to company profiles. No more workarounds.

Use relationship properties to store roles and other account-specific metrics

Segment your companies
Segment your companies

Get a high-level overview of your customer accounts

See how companies move through their customer lifecycle

Send powerful email campaigns
Send powerful email campaigns

Trigger campaigns based on what's happening on the company level

Select which users should receive the message

Deliver the message using email or in-app messages

Michael Thomsen, founder of Agile Extensions

"No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company."

Michael Thomsen, founder of Agile Extensions

Covers the entire journey

Userlist handles the full cycle from marketing to lifecycle email. Build your email list, convert leads into trials, and trials to paying customers.

Covers the entire journey

All your SaaS email in one place

User Onboarding

Onboard your users with automated behavior-based campaigns. Deliver the right information at the right time.

Lifecycle Email

Send lifecycle emails based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.

Marketing Email

Manage your marketing emails inside Userlist. Now all your SaaS email is in one place.

In-App Messages

Choose the right channel for each message: deliver via email or in-app messages.

Company Accounts

Manage company accounts, not just individual users. Email users based on what's happening in the company.

Many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.


Segment both users and companies dynamically based on their behavior data.

User management

See who your users are and what they do in your product. No need to build a custom admin dashboard.

Behavior-Based Campaigns

Trigger automated email campaigns based on what users do (or don’t do) in your product.


Send one-off broadcasts to make announcements and promote new features.

Activity feeds

See an activity timeline for each user, and get insights into their customer journey.

Designed for privacy

You decide what user data to send. We encourage you to avoid detailed behavior data like pageviews and clicks.

Plays well with your tools

Userlist integrates in a few clicks with customer data platforms like Segment and Rudderstack. While our Zapier integration connects Userlist with 3000+ other applications.

Plays well with your tools
Keith Perhac, founder of Segmetrics

"Many-to-many company accounts are a game-changer. No one else supports many-to-many. This is the only email tool that gets SaaS."

Keith Perhac, founder of Segmetrics

Supporting most complex SaaS models

Track many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.

Get insights for the whole company

See activity from all users in a single company timeline. No more jumping between profiles.

No more duplicate data

Only send data on the company level, instead of updating each user with the same information. Store your plan information, feature usage, and much more.

Direct API integration

Use our simple HTTP API to push data as JSON. Track user behavior by sending user properties and events. View the integration guide

Instant integration via Segment

Using Segment for your product? The same company groups will be reflected in your Userlist account. Zero development time required.

Use our ready-to-go libraries

We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails, JavaScript, and PHP.

We care about SaaS

That's why these SaaS companies have switched their email to Userlist.

Ruben Gamez (Docsketch)
Ruben Gamez
Derrick Reimer (SavvyCal)
Derrick Reimer
Justin Jackson (Transistor)
Justin Jackson
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Louis Nicholls (SparkLoop)
Louis Nicholls
Christian Genco (Fileinbox)
Christian Genco
Corinn Pope (Speckled)
Corinn Pope
Andy Hawkes (Loadster)
Andy Hawkes
Craig Hewitt (SalesCamp)
Craig Hewitt
Carlos Hernández (Quaderno)
Carlos Hernández
Stefan Butlin (Testpad)
Stefan Butlin
Peter Suhm (Branch)
Peter Suhm
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover

Book your free strategy call

Solve your biggest email marketing problem in 30 minutes. Bring your own agenda: campaign strategy, email lists, customer data, anything else. No strings attached.