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We Build Tools to Empower SaaS Companies

Userlist was started in 2017 as an alternative to bulky enterprise email platforms. We believe that SaaS companies deserve quality tools.

Jane Portman
Jane Portman
Co-founder / CEO

Previously a UI/UX consultant and founder of UI Breakfast, Jane now focuses on marketing and email automation. Mom of three, she also runs UI Breakfast Podcast and enjoys scuba diving.

Benedikt Deicke
Benedikt Deicke
Co-founder / CTO

Benedikt is a software engineer and ex-strategy consultant. Before founding Userlist, he used to help founders plan, build, grow, and maintain their web applications. He's a co-host on the Slow & Steady podcast and co-founder of FemtoConf.

Leo Euclides
Leo Euclides
Engineering

Leo is a senior software engineer with experience in both frontend and backend development. Before joining Userlist, he was running a consultancy with his brother.

Katarina Andrejević
Katarina Andrejević
Customer Advocate

Katarina is a former Staff Editor at HackerNoon, and has experience with communities of marketing and development professionals. She's a fan of true crime shows, knitting, and smooth user experiences.

Michael Christofides
Michael Christofides
Customer Success

Michael is a SaaS entrepreneur and consultant, with a background in product management and customer success. He runs pgMustard and enjoys contributing to the wider Postgres community.

Krista Melgarejo
Krista Melgarejo
Marketing & Podcasts

Krista is a scientist turned writer and digital marketer who helps businesses with their copywriting and automations. They also had their creative work published in two anthologies.

Our investors

Userlist is supported by industry experts who care about the future of SaaS email automation.

Claire Suellentrop (Forget the Funnel)
Claire Suellentrop
Forget the Funnel
Adam Wiggins (Muse, Heroku)
Adam Wiggins
Muse, Heroku
Alan Park (Fluent U)
Alan Park
Fluent U
Baird Hall (Churnkey, Zubtitle)
Baird Hall
Churnkey, Zubtitle
Brady Cassidy (Rewardful)
Brady Cassidy
Rewardful
Kyle Fox (Rewardful)
Kyle Fox
Rewardful
Carlos Hernandez (Quaderno)
Carlos Hernandez
Quaderno
Cassidy Williams (Netlify)
Cassidy Williams
Netlify
Charlie Irish ()
Charlie Irish
Christopher Bain (Humanoid Studios)
Christopher Bain
Humanoid Studios
Corey Haines (SavvyCal, Baremetrics)
Corey Haines
SavvyCal, Baremetrics
Fredrik Björk (Grafbase)
Fredrik Björk
Grafbase
Iheanyi Ekechukwu (PlanetScale)
Iheanyi Ekechukwu
PlanetScale
Joanna Wiebe (Copyhackers)
Joanna Wiebe
Copyhackers
Lisa Enckell (Antler)
Lisa Enckell
Antler
Andreas Ehn (Wrapp)
Andreas Ehn
Wrapp
Patrick Thompson (Iteratively, Amplitude)
Patrick Thompson
Iteratively, Amplitude
Randall Kent (Cypress.io)
Randall Kent
Cypress.io
Ross Hudgens (Siege Media)
Ross Hudgens
Siege Media
Tracy Lee (This Dot Labs)
Tracy Lee
This Dot Labs
Simon Williams (Instructure)
Simon Williams
Instructure
Zach Holman (GitHub)
Zach Holman
GitHub
Tiny Seed (Spring 2020)
Tiny Seed
Spring 2020

Our company values

Creating value

Helping customers is the primary reason why we are in the software business. We're here to craft a reliable tool, and help customers make the most out of it — through educational materials and personal support. The goal of our marketing activities is to honestly deliver as much value as possible. We're always happy to recommend other tools if it makes more sense.

Quality

We understand quality as both reliability and aesthetics. Keeping our product reliable and polished is more important to us than rapidly shipping new features. Our customers trust us to handle their end user communication, and we aren't going to disappoint them with quick-and-dirty solutions. When in doubt, we choose to deliver a smaller feature set, but take time and sweat the details.

Pragmatism

We strive to build a no-fluff product that delivers value in the most straightforward, practical manner. We set down-to-earth goals and don't chase trends. Instead of reinventing the wheel, we absorb best practices and come up with reliable solutions for real people. We don't set out to change human behavior. We take the risk to apply our expertise and figure out simple solutions instead of offering endless customization.

Honesty and ethics

We talk to each other honestly as a team, and we talk honestly to our customers. We only practice honest marketing. We don't tolerate scam, clickbait, or dark usability patterns. We expect the same from our customers as they talk to their users, and advocate for fair use of Userlist as an automation tool. We explicitly forbid bad practices, and put extra effort into promoting ethicality.

People first

We believe everyone deserves the chance to pursue a business that suits their lifestyle. We believe in relationships over money. Customer happiness and end user satisfaction is more important than revenue; team happiness is more important than new features and KPIs. End user happiness is crucial because our customer's dignity and reputation depend on it.

Press & Interviews

Remote Ruby
Remote Ruby
Benedikt Deicke on Ember.js, Database Optimizations, and more
September 2, 2022
Future Fit Founder
Future Fit Founder
How to Raise a Pre-Seed Round
August 31, 2022
Birdcast - Podcast for B2B SaaS Teams
Birdcast - Podcast for B2B SaaS Teams
Episode 5: How to track and attribute your user behaviour
August 26, 2022
Writers In Tech
Writers In Tech
Writing Effective Emails for Saas with Jane Portman @ Userlist
July 14, 2022
The Conversation Factory
The Conversation Factory
Prototyping Partnerships
June 20, 2022
Open Threads
Open Threads
Competitive Product Design with Jane Portman (Userlist)
May 16, 2022
Kicking SaaS Founders
Kicking SaaS Founders
Kicking SaaS Founders Episode 2: Jane Portman of Userlist
April 16, 2022
UpTech Report
UpTech Report
Advanced SaaS Email Marketing Campaigns & Automation Tools with Jane Portman of Userlist
April 7, 2022
2Inspire Series
2Inspire Series
Interview with Jane Portman, Co-Founder of Userlist
February 24, 2022
Women in Tech Podcast
Women in Tech Podcast
Jane Portman of Userlist: Women In Tech Russia
February 21, 2022
UX Objective
UX Objective
“Better Done Than Perfect” Mindset w/ Jane Portman
January 19, 2022
SaaS Pirates
SaaS Pirates
How to scale and grow with mixed marketing channels — Jane of Userlist
January 7, 2022
Founders with Pek
Founders with Pek
An Interview with Jane Portman, Cofounder of UserList and Host of UI Breakfast podcast
December 21, 2021
What is UX?
What is UX?
An Interview with Jane Portman, Co-founder of Userlist and Host of UI Breakfast Podcast
December 16, 2021
Big Break Software
Big Break Software
How Tiny Seed Became the Perfect Funding Partner for Jane Portman and Other Startup Lessons
December 24, 2020
Productize
Productize
Going Full-Time on a SaaS While Growing a Podcast with Jane Portman
October 15, 2020
Metamuse
Metamuse
Onboarding with Jane Portman
October 1, 2020
Code Story
Code Story
Jane Portman, Userlist
September 8, 2020
Startups for the Rest of Us
Startups for the Rest of Us
Episode 502 | Accelerating Growth and a Failed Product Hunt Launch
June 23, 2020
Product-Led Podcast
Product-Led Podcast
Why $9/Mo is Better than Freemium
June 23, 2020
Awkward Silences
Awkward Silences
Combining Sales Demos and Customer Research with Jane Portman
May 20, 2020
Indie Hackers
Indie Hackers
The Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist
January 30, 2020
Startups for the Rest of Us
Startups for the Rest of Us
Fighting to Gain Traction in a Crowded Space with Jane Portman of Userlist
November 19, 2019
Data Beats Opinion
Data Beats Opinion
Planning the Perfect SaaS Launch: Userlist
November 14, 2019
Everyone Hates Marketers
Everyone Hates Marketers
10 Steps to Reposition Your Product When Your Customers Don't Get It
October 8, 2019
Rails with Jason
Rails with Jason
Benedikt Deicke, Co-Founder of Userlist
October 1, 2019
Release Notes
Release Notes
#332: Benedikt Deicke
September 23, 2019
Getting to Ramen
Getting to Ramen
Benedikt Deicke of Userlist on Competing with Intercom in an Established Market
September 20, 2019
UI Breakfast Podcast
UI Breakfast Podcast
Q&A with the Userlist Team
September 10, 2019
Full Stack Radio
Full Stack Radio
Benedikt Deicke — Building Userlist
August 14, 2019
Art of Product
Art of Product
To Build, or Not to Build — Jane Portman of Userlist
August 1, 2019
Out of Beta
Out of Beta
Talking Userlist with Benedikt Deicke
July 3, 2019
Release Notes
Release Notes
#319: Jane Portman
June 24, 2019
Rogue Startups
Rogue Startups
Better SaaS Onboarding With Jane Portman And Benedikt Deicke
June 12, 2019
Bright & Early
Bright & Early
Claire Suellentrop: The Importance of Knowing Your Customer
May 2, 2019
Bright & Early
Bright & Early
Jane Portman: UI Design for Early-stage Startups
May 2, 2019

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