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Userlist was started in 2017 as an alternative to bulky enterprise messaging tools. We believe that running SaaS products should be more enjoyable. As a team, we choose to build a profitable, sustainable company, rather than pursue rocketship growth.
Founder of UI Breakfast and a UI/UX consultant, Jane helps SaaS companies design focused, profitable web applications. Jane also writes books, speaks at conferences, and runs UI Breakfast Podcast.
Benedikt is a software engineer and strategy consultant who helps founders plan, build, grow, and maintain their web applications. He's a co-host on the Slow & Steady podcast and co-founder of FemtoConf.
Co-founder of Elevate and Forget the Funnel, Claire spends her days helping SaaS companies grow — through marketing consulting, mentorship, and customer research. Previously Director of Marketing and employee #2 at Calendly.
Dan is a creative entrepreneur and freelancer who focuses on remote product photography, and helps others scale their visual and audio content creation. He is documenting his transition from data analyst to creator publicly on YouTube.
Krista is a scientist turned writer and digital marketer who helps businesses with their copywriting and automations. They also had their creative work published in two anthologies.
Userlist is supported by industry experts who care about the future of SaaS email automation.
Helping customers is the primary reason why we are in the software business. We're here to craft a reliable tool, and help customers make the most out of it — through educational materials and personal support. The goal of our marketing activities is to honestly deliver as much value as possible. We're always happy to recommend other tools if it makes more sense.
We understand quality as both reliability and aesthetics. Keeping our product reliable and polished is more important to us than rapidly shipping new features. Our customers trust us to handle their end user communication, and we aren't going to disappoint them with quick-and-dirty solutions. When in doubt, we choose to deliver a smaller feature set, but take time and sweat the details.
We strive to build a no-fluff product that delivers value in the most straightforward, practical manner. We set down-to-earth goals and don't chase trends. Instead of reinventing the wheel, we absorb best practices and come up with reliable solutions for real people. We don't set out to change human behavior. We take the risk to apply our expertise and figure out simple solutions instead of offering endless customization.
We talk to each other honestly as a team, and we talk honestly to our customers. We only practice honest marketing. We don't tolerate scam, clickbait, or dark usability patterns. We expect the same from our customers as they talk to their users, and advocate for fair use of Userlist as an automation tool. We explicitly forbid bad practices, and put extra effort into promoting ethicality.
We believe everyone deserves the chance to pursue a business that suits their lifestyle. We believe in relationships over money. Customer happiness and end user satisfaction is more important than revenue; team happiness is more important than new features and KPIs. End user happiness is crucial because our customer's dignity and reputation depend on it.
Get access to the pre-recorded 10-minute demo, and see how Userlist can help you onboard new users, convert free trials, and manage customers and leads within one tool.