Hey Product Hunt 👋 Get 30% off your first 3 months if you sign up using this link

Full-Stack Email Automation for Your SaaS.

Use behavior-based email to improve each stage of your SaaS funnel: acquisition, activation, retention, and referral. Onboard and engage company accounts, not invidividual users.

User Onboarding

Onboard your users with automated behavior-based campaigns. Deliver the right information at the right time.

Lifecycle Email

Send lifecycle emails based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.

Marketing Email

Manage your marketing emails inside Userlist, too. Now all your SaaS email is in one place. Now in Beta

Company Accounts

Manage company accounts, not just individual users. Email users based on what's happening in the company.

Many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.

Segmentation

Segment both users and companies dynamically based on their behavior data.

User management

See who your users are and what they do in your product. No need to build a custom admin dashboard.

Behavior-Based Campaigns

Trigger automated email campaigns based on what users do (or don’t do) in your product.

Broadcasts

Send one-off broadcasts to make announcements and promote new features.

In-App Messages

Choose the right channel for each message: deliver via email or in-app messages.

Activity feeds

See an activity timeline for each user, and get insights into their customer journey.

Designed for privacy

You're the one who decides what user data to send. We encourage you to avoid detailed behavior data like pageviews and clicks.

Trusted by founders around the world
Serve companies, not individual users
Serve companies, not individual users

Unlike other tools, we support company accounts, including one-to-many and many-to-many relationships. Now you can manage and onboard entire teams. Learn more

Nurture leads and customers at scale
Nurture leads and customers at scale

Contact your users at the best possible moment to help them on their journey from leads to customers to advocates.

Segment your users and companies
Segment your users and companies

Segment your users and companies dynamically based on their behavior data. Understand how they move through their customer journey.

Plays well with your tools

Userlist integrates in a few clicks with customer data platforms like Segment and Rudderstack. While our Zapier integration connects Userlist with 3000+ other applications.

Plays well with your tools
Keith Perhac, founder of Segmetrics

"Many-to-many company accounts are a game-changer. No one else supports many-to-many. This is the only email tool that gets SaaS."

Keith Perhac, founder of Segmetrics

All you need to get started

Direct API integration

Use our simple HTTP API to push data as JSON. Track user behavior by sending user properties and events.

Instant integrations

Send your customer data to Userlist in a few clicks via Segment, Rudderstack, or Zapier. Zero development time required.

Client-side tracking

In addition to server-side tracking, Userlist also allows client-side tracking via the same script that powers in-app messages.

Ready-to-go libraries

We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails, JavaScript, and PHP.

Free planning worksheets

It's much easier to follow best practices, so we provide free printable worksheets for you to get started.

Built-in Templates

Use built-in campaign templates, so that you never have to start from scratch.

Trusted by fellow founders

SaaS founders just like you are driving product adoption, collecting feedback, and making their users awesome with Userlist.

Ruben Gamez (Docsketch)
Ruben Gamez
Docsketch
Derrick Reimer (SavvyCal)
Derrick Reimer
SavvyCal
Justin Jackson (Transistor)
Justin Jackson
Transistor
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Nusii
Louis Nicholls (SparkLoop)
Louis Nicholls
SparkLoop
Christian Genco (Fileinbox)
Christian Genco
Fileinbox
Corinn Pope (Speckled)
Corinn Pope
Speckled
Andy Hawkes (Loadster)
Andy Hawkes
Loadster
Craig Hewitt (SalesCamp)
Craig Hewitt
SalesCamp
Carlos Hernández (Quaderno)
Carlos Hernández
Quaderno
Stefan Butlin (Testpad)
Stefan Butlin
Testpad
Peter Suhm (Branch)
Peter Suhm
Branch
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
MailPoet
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover
AgentMethods

Watch the video demo

Get access to the pre-recorded 10-minute demo, and see how Userlist can help you onboard new users, convert free trials, and manage customers and leads within one tool.