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Full-Stack Email Automation for Your Product-led Growth

Use behavior-based email to improve each stage of your SaaS funnel: acquisition, activation, retention, and referral. Onboard and engage company accounts, not just individual users.

Implement self-serve user onboarding

Onboard your users with automated behavior-based campaigns. Activate free users and upsell them to paid plans.

Send lifecycle communications

Send lifecycle email and in-app messages based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.

Send marketing email

Build your marketing email list using forms and lead nurture campaigns. Use broadcasts for newsletters and announcements.

Build visual workflows

Create complex visual workflows that reflect customer journeys for different roles and scenarios.

Segment your customers

Segment both users and companies dynamically based on their behavior data.

Leverage multiple channels

Mix-and-match emails, in-app messages, and integration channels to achieve your marketing goals.

Run A/B/C tests

With the split test feature, randomly distribute users into 2-5 different paths to test your hypotheses.

Set conversion goals

Assign a conversion tracking period and see if the user has reached their goal within that window. Coming soon

Measure performance

For each message, get a detailed report for a specific time period that includes open, click, and unsubscribe rates.

Send broadcasts

Send newsletters or product updates to your audience. Send targeted broadcasts to invite a segment of users for beta testing or customer research.

Build your list with forms

Build your marketing email list using signup forms. Use forms for your waiting list, lead magnets, or content upgrades.

Offer subscription preferences

Instead of a single unsubscribe link, offer your subscribers layered subscription preferences with topics.

Implement company-level automation

Manage company accounts with many-to-many relationships. Email users based on what's happening in the company.

Send notifications to your team

Notify your team as part of your automation journeys. Let them know about promising trials or churn risk.

Connect with your tools

Use our integrations and webhooks to trigger actions in your sales CRM or help desk software.

Trusted by founders around the world
Serve companies, not individual users
Serve companies, not individual users

Unlike other tools, we support company accounts, including one-to-many and many-to-many relationships. Now you can manage and onboard entire teams. Learn more

Nurture leads and customers at scale
Nurture leads and customers at scale

Contact your users at the best possible moment to help them on their journey from leads to customers to advocates.

Segment your users and companies
Segment your users and companies

Segment your users and companies dynamically based on their behavior data. Understand how they move through their customer journey.

"Integration is a breeze."

Integrate through Segment in a few clicks, or use our libraries for the direct API integration. It's a breeze, as our customers say. See all integrations

"Integration is a breeze."
Keith Perhac, founder of Segmetrics

"Many-to-many company accounts are a game-changer. No one else supports many-to-many. This is the only email tool that gets SaaS."

Keith Perhac, founder of Segmetrics

All you need to get started

Direct API integration

Use our simple HTTP API to push data as JSON. Track user behavior by sending user properties and events.

Instant integrations

Send your customer data to Userlist in a few clicks via Segment, Rudderstack, or Zapier. Zero development time required.

Ready-to-go libraries

We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails, JavaScript, and PHP.

Free guides and frameworks

It's not just a tool, it's a framework developed specifically for SaaS lifecycle automation. Explore our guides and email examples to get started.

Built-in Templates

Use our full-text campaign templates written by email experts, so that you never have to write anything from scratch.

Free planning worksheets

It's much easier to follow best practices, so we provide free printable worksheets for you to get started.

Built for product-led growth

That's why these SaaS companies have switched their email marketing automation to Userlist.

Ruben Gamez (SignWell)
Ruben Gamez
SignWell
Derrick Reimer (SavvyCal)
Derrick Reimer
SavvyCal
Justin Jackson (Transistor)
Justin Jackson
Transistor
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Nusii
Louis Nicholls (SparkLoop)
Louis Nicholls
SparkLoop
Christian Genco (Fileinbox)
Christian Genco
Fileinbox
Corinn Pope (Speckled)
Corinn Pope
Speckled
Andy Hawkes (Loadster)
Andy Hawkes
Loadster
Craig Hewitt (SalesCamp)
Craig Hewitt
SalesCamp
Carlos Hernández (Quaderno)
Carlos Hernández
Quaderno
Stefan Butlin (Testpad)
Stefan Butlin
Testpad
Peter Suhm (Branch)
Peter Suhm
Branch
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
MailPoet
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover
AgentMethods

Book your demo call

Let's see how Userlist fits into the bigger picture of your SaaS business. You'll learn about our automation features, integrations, proven lifecycle fameworks, and how we can help you confidently hit your growth goals.