Our Heap integration helps you leverage your customer data from Heap to send communications via Userlist. This integration is implemented via external segments.
Now you can get the best of two worlds: Heap stores and processes granular customer data, and you only connect Userlist for email automation and in-app messages. The data does not need to be duplicated and stored in two different tools. Such setup is modern, transparent, privacy-oriented, and sustainable.
How do external segments work?
External segments live in Heap, but are also displayed in Userlist. Customer behavior data and segment conditions remain in Heap, and Userlist will know when someone joins or leaves such segment.
You will see your Heap segments alongside regular segments in Userlist: in the Segments page, user timeline, condition filters, segment filters, and campaign triggers. Such segments will have a “Heap” label next to them.
⚠️ Important: Heap only sends identifiers (and nothing else), so Userlist doesn’t create new users based on the data from Heap. If you push user data directly into Userlist, any Heap segments you have will then be usable from Userlist.
What are the common use cases?
Upgrade free users to paying customers. Identify activated accounts in Heap, and send them an upgrade campaign in Userlist to convert them to a paying account. This is particularly important for SaaS companies using a freemium model.
Turn your power users into brand advocates. Identify power users in Heap, and send them a customer loyalty campaign in Userlist. You can ask them for testimonials, Capterra reviews, send them swag, etc.
Recover inactive accounts. Identify inactive users in Heap, and offer them help with a customer success campaign in Userlist. You can offer promotions, calls, discounts, or anything else that encourages active use.