
Marketing for All-in-one Platforms with Geoff Roberts
You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.
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Welcome to Better Done Than Perfect — a podcast for SaaS founders and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.
View episodeYou'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.
View episodeYou'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.
View episodeYou'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.
View episodeYou'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.
View episodeYou'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.
View episodeYou'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.
View episodeYou'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.
View episodeYou'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.
View episodeYou'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.
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