Storytelling in SaaS with Stephen Steers
You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.
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You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.
View episodeYou'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.
View episodeYou'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.
View episodeYou'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.
View episodeYou'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.
View episodeYou'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.
View episodeYou'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.
View episodeYou'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.
View episodeYou'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.
View episodeYou'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.
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