The show for SaaS people, by SaaS people.

Welcome to Better Done Than Perfect — a podcast for SaaS founders and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

How to market all-in-one platforms with Geoff Roberts

Marketing for All-in-one Platforms with Geoff Roberts

You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.

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How to do lifecycle marketing for B2B SaaS with Nout Boctor-Smith

Lifecycle Marketing with Nout Boctor-Smith

You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.

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Marketing for Humans with Sarah McCredie

You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.

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Re-engagement Emails with Tim Hart

You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.

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How to acquire customers through SEO with Farzad Rashidi

Customer Acquisition Strategies with Farzad Rashidi

You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.

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How to prioritize your engineering resources with Phil Alves

Prioritizing Engineering Resources with Phil Alves

You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.

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How to maximize virality and word of mouth for your SaaS with Gaurav Vohra

Virality & Word of Mouth with Gaurav Vohra

You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.

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Using Swag to Grow Your SaaS Brand with Scott Markovits

You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.

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How to uncover customers' personal motivation and leverage it for SaaS growth with Sofia Quintero

Personal Motivation in B2B SaaS with Sofia Quintero

You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.

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SaaS Brand Architecture with Karrie Sanderson

You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.

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