![Public relations strategies for SaaS founders with Sneha Saigal Public relations strategies for SaaS founders with Sneha Saigal](/assets/bdtp_sneha_saigal.png)
PR Strategies for Founders with Sneha Saigal
You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.
View episodeHey Product Hunt 👋 Get 30% off your first 3 months if you sign up using this link
Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
Or use our RSS feed https://feeds.simplecast.com/hmDm5Zx9
You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.
View episodeYou'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.
View episodeYou'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.
View episodeYou'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.
View episodeYou'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.
View episodeYou'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.
View episodeYou'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.
View episodeYou'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.
View episodeYou'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.
View episodeYou'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.
View episodeJoin our mailing list below, learn about new episodes as they go live, and win one of our custom-designed shirts from Cotton Bureau.