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Dynamic Pricing that Scales as You Grow

Perfect for automating your product-led growth and building your marketing email list. Pricing rate becomes more affordable as your list grows: use the slider below to see the estimate.

Choose your plan for up to users
Basic

Marketing and lifecycle email, plus in-app messages and notifications to your team. Now includes company accounts.

[#, #, #, #]/month

/month for each additional 1,000 users

emails/month

Segments for users and companies

Internal team notifications

Professional

Everything in basic, plus advanced features for building complex workflows and tracking performance.

[#, #, #, #]/month

/month for each additional 1,000 users

emails/month

A/B split testing

Conversion goals

Advanced workflow features

Advanced integrations

Enterprise

Exclusive email marketing solution for companies with high-volume sending needs.

Let's talk

Custom email and in-app message limits

Custom company-level integration

Done-for-you data planning

Dedicated account manager

Need a unique email marketing solution for your business? Get in touch to discuss custom pricing.

Trusted by founders around the world

Compare plan details

Feature Basic Professional Enterprise

Number of users included

10,000

10,000

Custom

Each additional 1,000 users

$10/month

$12/month

Custom

Marketing email

Unlimited

Unlimited

Unlimited

Customer lifecycle email

Unlimited

Unlimited

Unlimited

In-app messages

Unlimited

Unlimited

Unlimited

Internal notifications to your team

Unlimited

Unlimited

Unlimited

Custom properties

20

Unlimited

Unlimited

Custom events

20

Unlimited

Unlimited

Nested properties

Visual workflow builder

Dynamic message composer

Personalization (using Liquid)

Snippets

Direct API integration

Customer Data Platform (CDP) integrations

Third-party integrations

User profiles and activity feed

User segments

Behavior-based campaigns

Broadcasts

Custom sending domains

Multiple sender profiles

Subscription preferences

Signup forms

Message performance reporting

Company-level data integration

Many-to-many relationships

Company profiles and activity feed

Company segments

Company-triggered campaigns

A/B split testing

Conversion goals

Advanced logic controllers

Outbound webhooks

Advanced integrations

Team seats included

5

10

Custom

Customer support level

Regular

Regular

Premium

Dedicated account manager

Done-for-you data planning

Our Basic plan has everything you need to get started with marketing and lifecycle email. It also includes company-level features. The Professional plan is recommended for teams who are ready to invest into advanced performance tracking and conversion experiments.

Listen to our happy customers

These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.

"We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist."

Aaron Kassover
Aaron Kassover
AgentMethods

"Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool."

Daniel Nalesnik
Daniel Nalesnik
Hack Chinese

"100% recommend Userlist. It's the only tool with the account-user relationship done right. Also, great customer service by very technical people."

Michael Koper
Michael Koper
Nusii

"I'm telling everyone about Userlist, still excited about the tool. It's the best spot for me to see what happened. It's literally my user list."

Peter Suhm
Peter Suhm
Reform

"Our previous solution just didn't feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us."

Alice Coleman
Alice Coleman
focus booster

"Feels like you built this tool exactly for me. It's like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!"

Christian Genco
Christian Genco
Fileinbox

"It's time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things."

Baird Hall
Baird Hall
Zubtitle

"The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch."

Aggelos Mouzakitis
Aggelos Mouzakitis
Product-led Academy

"Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist."

Brian Lovin
Brian Lovin
Campsite

"This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our own email marketing."

Brennan Dunn
Brennan Dunn
RightMessage

"Userlist is data-driven. It's so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product."

Andy Hawkes
Andy Hawkes
Loadster

"No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company."

Michael Thomsen
Michael Thomsen
Agile Extensions

Frequently Asked Questions

How do you calculate my monthly cost?

We automatically calculate the monthly fee based on your number of users. We look at your previous 30 days and use the "high-water mark" number of users in your account.

Do you count all users, or just active users?

We count all users in your Userlist account, because we store and continuously analyze their behavior data, even if there's no recent activity.

Do you support high-volume pricing?

Yes, we do. Both Basic and Professional plans have dynamic pricing rates that go down as your list grows. That's enabled automatically. Use the slider above to see how that works for your list size.

Do I need to have all users in Userlist?

The idea is to have all your customers here, so that you can contact them when necessary (think of a privacy policy update). However, sometimes it makes sense to use Userlist with a certain type of users only.

Can I remove users?

You can always remove users via the API if you have high turnover rate, many abandoned accounts, or just want to optimize your costs.

Can I use Userlist for my marketing email list?

Yes, Userlist is great for handling both marketing leads and customers within the same tool. You can use our Forms feature to build your email list with lead magnets.

Do you support early-stage startups?

Yes, we support SaaS companies who have raised less than $500k total in funding (new accounts only). If you qualify, please start your free trial and let us know. We'll apply a 50% discount to your account for the first 12 months.

Can I try Userlist for free?

Absolutely, we offer a free 14-day trial for all plans. We'll ask for your card details upfront — this helps us prevent spam and provide a better onboarding experience for you.

Have other questions?

Get in touch anytime at support@userlist.com. We're always out there to help!

Brian Lovin, founder of Campsite

"Yesterday I switched from Intercom to Userlist for customer comms, onboarding automations, and broadcast emails. Night. And. Day. Every startup/SaaS should switch to Userlist."

Brian Lovin, founder of Campsite

Book your demo call

Let's see how Userlist fits into the bigger picture of your SaaS business. You'll learn about our automation features, integrations, proven lifecycle fameworks, and how we can help you confidently hit your growth goals.