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Simple, Transparent Pricing

Flexible pricing that scales with your business. All features available from day one. Perfect for growing your SaaS.


Marketing and lifecycle email, plus in-app messages. Good for most SaaS companies.


Includes 10,000 users

$10/month for each additional 1,000 users

Unlimited email and in-app messages

Unlimited customer data

User segmentation


Full support for company accounts. For SaaS companies with advanced data needs.


Includes 10,000 users

$15/month for each additional 1,000 users

Company segmentation

Guided setup

Dedicated account manager

Need custom implementation or high-volume sending? Get in touch to discuss your custom Enterprise plan.

Compare plan details

Feature Basic Professional

Number of users included



Each additional 1,000 users



Marketing email



Customer lifecycle email



In-app messages



Custom properties



Direct API integration

Third-party integrations

User profiles and activity feed

User segments

Behavior-based campaigns


Signup forms

Open and click tracking

Company-level data integration

Company profiles and activity feed

Company segments

Company-triggered compaigns

Team seats included



Customer support level



Guided onboarding


Dedicated account manager


Our Basic plan is enough for most SaaS companies, unless you need to implement company accounts. In that case, we recommend the Professional plan, which also includes guided setup.

Ruben Gamez, founder of Docsketch

"Userlist has quickly become one of my must-have SaaS tools. It's so well designed and focused on customer messaging, unlike other bloated products I've used before."

Ruben Gamez, founder of Docsketch

Frequently Asked Questions

How do you calculate my monthly cost?

We automatically calculate the monthly fee based on your number of users. We look at your previous 30 days and use the "high-water mark" number of users in your account.

Do you count all users, or just active users?

We count all users in your Userlist account, because we store and continuously analyze their behavior data, even if there's no recent activity.

Can I remove users?

You can always remove users via the API if you have high turnover rate, many abandoned accounts, or just want to optimize your costs.

Do I need to have all users in Userlist?

The holistic idea is to have all your customers in Userlist, so that you can contact all of them (or a specific segment of users) whenever necessary via broadcasts. E.g. with a privacy policy update.

Can I use Userlist for my marketing email list?

Yes, Userlist is great for handling both marketing leads and customers within the same tool. Historically, we had only supported customer email, but that has changed.

Do you support early-stage startups?

Yes, we support SaaS companies who have raised less than $500k total in funding (new accounts only). If you qualify, please start your free trial and let us know. We'll apply a 50% discount to your account for the first 12 months.

Can I try Userlist for free?

Absolutely, we offer a free 14-day trial for all plans. We'll ask for your card details upfront — this helps us prevent spam and provide a better onboarding experience for you.

Do you have an affiliate program?

Yes, we have a private, invite-only affiliate program for consultants who work with SaaS companies. Please get in touch if you're interested, and we'll send you the application form.

Have other questions?

Get in touch anytime at support@userlist.com. We're always out there to help!

We care about SaaS

That's why these SaaS companies have switched their email to Userlist.

Ruben Gamez (Docsketch)
Ruben Gamez
Derrick Reimer (SavvyCal)
Derrick Reimer
Justin Jackson (Transistor)
Justin Jackson
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Louis Nicholls (SparkLoop)
Louis Nicholls
Christian Genco (Fileinbox)
Christian Genco
Corinn Pope (Speckled)
Corinn Pope
Andy Hawkes (Loadster)
Andy Hawkes
Craig Hewitt (SalesCamp)
Craig Hewitt
Carlos Hernández (Quaderno)
Carlos Hernández
Stefan Butlin (Testpad)
Stefan Butlin
Peter Suhm (Branch)
Peter Suhm
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover

Get started today

Get Userlist for your own product. Marketing email and lifecycle email, all in one place. Free 14-day trial included.