Simple, Transparent Pricing

Flexible pricing that scales with your business. All features available from day one. Perfect for growing your SaaS.

Monthly Annual — Save 20%

Basic

Marketing and lifecycle email, plus in-app messages. Good for most SaaS companies.

$149/month

Includes 10,000 users

$10/month for each additional 1,000 users

Unlimited email and in-app messages

Unlimited customer data

User segmentation

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Professional

Full support for company accounts. For SaaS companies with advanced data needs.

$499/month

Includes 10,000 users

$15/month for each additional 1,000 users

Advanced company-level integration

Company segmentation

Guided setup

Dedicated account manager

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Need custom implementation or high-volume sending? Get in touch to discuss your custom Enterprise plan.

Compare plan details

Feature	Basic	Professional
Number of users included	10,000	10,000
Each additional 1,000 users	$10/month	$15/month
Marketing email	Unlimited	Unlimited
Customer lifecycle email	Unlimited	Unlimited
In-app messages	Unlimited	Unlimited
Custom properties	20	Unlimited
Direct API integration
Third-party integrations
User profiles and activity feed
User segments
Behavior-based campaigns
Broadcasts
Signup forms
Open and click tracking
Company-level data integration
Company profiles and activity feed
Company segments
Company-triggered compaigns
Team seats included	5	10
Customer support level	Regular	Premium
Guided onboarding		Included
Dedicated account manager		Included

Our Basic plan is enough for most SaaS companies, unless you need to implement company accounts. In that case, we recommend the Professional plan, which also includes guided setup.

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"Userlist has quickly become one of my must-have SaaS tools. It's so well designed and focused on customer messaging, unlike other bloated products I've used before."

Ruben Gamez, founder of Docsketch

Frequently Asked Questions

How do you calculate my monthly cost?

We automatically calculate the monthly fee based on your number of users. We look at your previous 30 days and use the "high-water mark" number of users in your account.

Do you count all users, or just active users?

We count all users in your Userlist account, because we store and continuously analyze their behavior data, even if there's no recent activity.

Can I remove users?

You can always remove users via the API if you have high turnover rate, many abandoned accounts, or just want to optimize your costs.

Do I need to have all users in Userlist?

The holistic idea is to have all your customers in Userlist, so that you can contact all of them (or a specific segment of users) whenever necessary via broadcasts. E.g. with a privacy policy update.

Can I use Userlist for my marketing email list?

Yes, Userlist is great for handling both marketing leads and customers within the same tool. Historically, we had only supported customer email, but that has changed.

Do you support early-stage startups?

Yes, we support SaaS companies who have raised less than $500k total in funding (new accounts only). If you qualify, please start your free trial and let us know. We'll apply a 50% discount to your account for the first 12 months.

Can I try Userlist for free?

Absolutely, we offer a free 14-day trial for all plans. We'll ask for your card details upfront — this helps us prevent spam and provide a better onboarding experience for you.

Do you have an affiliate program?

Yes, we have a private, invite-only affiliate program for consultants who work with SaaS companies. Please get in touch if you're interested, and we'll send you the application form.

Have other questions?

Get in touch anytime at support@userlist.com. We're always out there to help!