Reasonable Pricing. Unreasonably Great Support.
All plans include dedicated, high-touch support from the start. As your list expands, pricing rates become more affordable — use the slider below to see the estimate.
Marketing and lifecycle email, plus in-app messages and notifications to your team. Now includes company accounts.
[#, #, #, #] /month
/month for each additional 1,000 users
emails/month
Segments for users and companies
Broadcasts
60-min Roadmapping Session for new accounts
Everything in Basic, plus advanced features for building complex workflows and tracking performance.
[#, #, #, #] /month
/month for each additional 1,000 users
emails/month
Everything included in Basic
A/B split testing
Advanced workflow features
Advanced integrations
Group training for your team
Exclusive email marketing solution for companies with high-volume sending needs.
Let's talk
Custom email and in-app message limits
Custom company-level integration
Done-for-you data planning
Dedicated account manager
Monthly review calls
Need a unique email marketing solution for your business? Get in touch to discuss custom pricing.
Trusted by founders around the world
Compare plan details
| Feature | Basic | Professional | Enterprise |
|---|---|---|---|
Number of users included |
10,000 |
10,000 |
Custom |
Each additional 1,000 users |
$10/month |
$12/month |
Custom |
Marketing email |
|||
Lifecycle email |
|||
Transactional email |
|||
Broadcasts |
|||
Custom properties |
20 |
50 |
Custom |
Custom events |
20 |
Unlimited |
Unlimited |
Nested properties |
|||
Personalization (using Liquid) |
|||
Customer Data Platform (CDP) integrations |
|||
Third-party integrations |
|||
Custom sending domains |
|||
Signup forms |
|||
Many-to-many relationships |
|||
Company profiles and activity feed |
|||
Company segments |
|||
Company-triggered campaigns |
|||
A/B split testing |
|||
Conversion goals |
|||
Advanced logic controllers |
|||
Outbound webhooks |
|||
Advanced integrations |
|||
Team seats included |
5 |
10 |
Custom |
60-min Roadmapping Session |
|||
Group training for your team |
|||
Dedicated account manager |
|||
Monthly review calls |
|||
High-volume optimization |
Our Basic plan has everything you need to get started with marketing and lifecycle email. The Professional plan is recommended for teams who are ready to invest into conversion experiments and advanced optimization.
Listen to our happy customers
These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.
“Userlist team helped us set up lifecycle campaigns for both of my companies. It was like having an in-house marketing genie guiding the way.”
“Userlist has provided a really nice onboarding experience, and continued support is phenomenal. We are very, very grateful.”
“Userlist has the most flexible data model. It’s the only tool that can handle n:m relationships between users and companies. And the API is awesome.”
“We put off updating our trial onboarding campaign for years. Then we found Userlist. The project went from someday to done in just a few weeks.”
“It’s not like other tools don’t have support available. But Userlist was so intentional about letting me know I should take advantage of their support. I felt so comfortable learning the system.”
“The customer service has been top notch, the experience is simple, and the power of this platform is truly remarkable. We’re thriving.”
“We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist.”
“Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool.”
“100% recommend Userlist. It’s the only tool with the account-user relationship done right. Also, great customer service by very technical people.”
“I’m telling everyone about Userlist, still excited about the tool. It’s the best spot for me to see what happened. It’s literally my user list.”
“Our previous solution just didn’t feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us.”
“Feels like you built this tool exactly for me. It’s like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!”
“It’s time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things.”
“The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch.”
“Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist.”
“This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our email marketing.”
“Userlist is data-driven. It’s so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product.”
“No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company.”
Frequently Asked Questions
We automatically calculate the monthly fee based on your number of users. We look at your previous 30 days and use the “high-water mark” number of users in your account.
We count all users in your Userlist account, because we store and continuously analyze their behavior data, even if there’s no recent activity.
Yes, we do. Both Basic and Professional plans have dynamic pricing rates that go down as your list grows. That’s enabled automatically. Use the slider above to see how that works for your list size.
The idea is to have all your customers here, so that you can contact them when necessary (think of a privacy policy update). However, sometimes it makes sense to use Userlist with a certain type of users only.
You can always remove users via the API if you have high turnover rate, many abandoned accounts, or just want to optimize your costs.
Yes, Userlist is great for handling both marketing leads and customers within the same tool. You can use our Forms feature to build your email list with lead magnets.
Yes, we support SaaS companies who have raised less than $500k total in funding (new accounts only). If you qualify, please start your free trial and let us know. We’ll apply a 50% discount to your account for the first 12 months.
Absolutely, we offer a free 14-day trial for all plans. We’ll ask for your card details upfront — this helps us prevent spam and provide a better onboarding experience for you.
Get in touch anytime at support@userlist.com. We’re always out there to help!
“Yesterday I switched from Intercom to Userlist for customer comms, onboarding automations, and broadcast emails. Night. And. Day. Every startup/SaaS should switch to Userlist.”
Book your discovery demo
Let’s see how Userlist fits into the bigger picture of your SaaS business. You’ll learn about our automation features, integrations, proven lifecycle frameworks, and how we can help you hit your SaaS growth targets.