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Setting Up Lead Magnets

If you use your form for a lead magnet (a free course, download, content upgrade, etc) then you need to deliver your freebie. You do that by triggering a campaign once this specific form is submitted.

Head over to Automation and create a new campaign. As a trigger, select "User submitted a form." Then pick your form name.

Add as many messages to your campaign as needed. It can be a single welcome email (for a download) or a longer sequence (for a free course).

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