Userlist Blog

Everything you need to know about SaaS email marketing strategy from industry experts and fellow marketers.

How to develop your unique email writing style to engage and convert your subscribers

How to Develop Your Email Writing Style: Hands-on Guide + 5 Examples

How do you choose the right words that resonate with your reader? And most importantly, how do you scale this across all your email marketing campaigns?

Freemium model discussion with SaaS experts

Will Freemium Work for Your SaaS? Benefits, Risks & How to Switch

Four SaaS experts talk about the dark side of freemium, and how you can switch to freemium — and back! — without cannibalizing your revenue.

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

The Big User Onboarding Roundtable: Hard Questions Answered by SaaS Experts

How do you measure the impact of your onboarding? What interventions actually work? Four SaaS experts answer your burning questions.

Tips for creating marketing automation strategy for SaaS

How to Create a Marketing Automation Strategy for SaaS

In this article, we'll discuss what makes a successful SaaS marketing automation strategy and how to develop it step by step.

Best practices for creating SaaS landing pages

25 Best Practices on SaaS Landing Page Design from Josh Garofalo

Having worked with over 100 SaaS companies on their landing pages, Josh Garofalo of Sway Copy shares his conversion tips.

10+ Survey Email Examples for Your SaaS + Free Template

Need to run a survey? Email is your best channel. Let’s see what survey emails other SaaS companies are sending to their customers.

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Top Guides

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

The difference between marketing and transactional emails

Learn the Difference Between Marketing vs Transactional vs Lifecycle Email

Not only do we struggle with email automation, we struggle to even talk about it clearly. What’s the difference between different types of email, technically and legally?

Email Marketing for B2C SaaS: 15+ Strategies to Win Customers at Scale

Email marketing is an essential instrument for a B2C SaaS, and you shouldn’t neglect it.This guide will help you overcome the common challenges.

How to Craft a SaaS Lead Magnet That Converts: 20+ Awesome Examples

Having a hard time converting website traffic? See how other B2B SaaS companies are using lead magnets to capture their visitors.

Account segmentation for B2B SaaS companies

Segmenting Accounts vs Individual Users: Best Practices for B2B SaaS

Do you already love the idea of account-level data? Now let’s talk about implementation: how to segment accounts vs individual users.

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

What Is Account-level Data for B2B SaaS?

This guide introduces the basic concepts for account-level data. You’ll learn to measure and improve product engagement for accounts, not just individual users.

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Email Examples

10+ Survey Email Examples for Your SaaS + Free Template

Need to run a survey? Email is your best channel. Let’s see what survey emails other SaaS companies are sending to their customers.

How to Announce Your Funding Round: 10+ Email Examples from Real Startups

Congratulations on securing more funding. But how exactly do you share this exciting news with your email list? See examples from real-life startups who nailed it.

How to Write a Perfect Upgrade Email (Templates Included)

You’ll learn how to craft an effective upgrade email, and when to send it for the best results.

20+ Amazing SaaS Product Launch Emails

It’s finally time to launch your product to the world. How exactly do you announce its release? Let’s see how other SaaS companies write their launch emails.

12+ Best SaaS Newsletter Examples: How to Write One That People Actually Want to Read

When done right, SaaS newsletters can help you convert leads and engage existing users. But newsletters also get boring. What can you do to stand out?

20+ Examples of SaaS Re-engagement Emails to Win Back Customers and Subscribers

Re-engagement emails can help you retain product users and mailing list subscribers. This article uncovers the best practices on writing them.

20+ Trial Expiration Emails: How Other SaaS Companies Are Converting Users (Free Email Templates Included)

Convert users by writing the perfect trial expiration email. Learn about the different approaches you can use depending on the type of trial and explore our 4 ready-to-use templates.

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