Userlist Blog

Everything you need to know about SaaS email marketing strategy from industry experts and fellow marketers.

How to write an account deletion/deactivation email for your SaaS.

Deleting Inactive User Accounts: 15+ Email Examples

“Cleaning up” inactive accounts? Here’s how you can notify your users to avoid frustration and maintain a human relationship.

Customer.io alternatives for SaaS companies

9 Customer.io Alternatives for SaaS Email Marketing Automation

Let’s look at Customer.io alternatives that are better fit for SaaS email marketing.

How to write acquisition announcement emails for SaaS

15+ Acquisition Announcement Emails from Real SaaS Companies

How do you break the big news to your customers? A good acquisition email requires finesse, transparency, and empathy.

Make your SaaS email marketing effective with these strategies

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

How to write a rebranding and redesign announcement email for SaaS

10+ Rebranding & Redesign Announcement Email Examples

Every few years SaaS brands take a bold leap and embrace a new identity. How do you share this milestone with your customers?

How to reduce email marketing costs for SaaS

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

How to Feature Customer Case Studies in Your Emails: 10+ Examples

Case studies are the best kind of social proof. But how exactly do you incorporate them in your SaaS emails to drive engagement?

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Top Guides

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

The difference between marketing and transactional emails

Learn the Difference Between Marketing vs Transactional vs Lifecycle Email

Not only do we struggle with email automation, we struggle to even talk about it clearly. What’s the difference between different types of email, technically and legally?

Email Marketing for B2C SaaS: 15+ Strategies to Win Customers at Scale

Email marketing is an essential instrument for a B2C SaaS, and you shouldn’t neglect it.This guide will help you overcome the common challenges.

How to create and effective lead magnet for SaaS

How to Craft a SaaS Lead Magnet That Converts: 20+ Awesome Examples

Having a hard time converting website traffic? See how other B2B SaaS companies are using lead magnets to capture their visitors.

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Email Examples

15+ Acquisition Announcement Emails from Real SaaS Companies

How do you break the big news to your customers? A good acquisition email requires finesse, transparency, and empathy.

10+ Rebranding & Redesign Announcement Email Examples

Every few years SaaS brands take a bold leap and embrace a new identity. How do you share this milestone with your customers?

How to Feature Customer Case Studies in Your Emails: 10+ Examples

Case studies are the best kind of social proof. But how exactly do you incorporate them in your SaaS emails to drive engagement?

How to Build Your SaaS Waitlist: Hands-on Guide + 8 Email Examples

It’s never too early to start your SaaS waitlist: it helps you build an audience, get pre-orders, and collect early feedback. Let’s see how other SaaS brands are doing it.

How to write a cancellation email for SaaS

14 Cancellation Email Examples for SaaS: How to Get Feedback & Stay Friends

Sure, the relationship may have gone sour by the time someone cancels. But there’s still plenty you can do. Let’s see how other SaaS brands handle their cancellation emails.