Userlist Blog

Everything you need to know about SaaS email marketing strategy from industry experts and fellow marketers.

Discounts & Promotions in SaaS Email Marketing: 15+ Email Examples

Done right, discounts accelerate your product growth. Done wrong, they look cheap and cut into your margins. How do you strike a balance?

A list of the top user onboarding software for SaaS

The Best User Onboarding Software for SaaS: 25+ Tools

We’re looking at a variety of user onboarding tools that can help you with SaaS user activation.

How to use GIFs effectively in your SaaS email marketing.

15+ Examples of GIFs in SaaS Emails: Product Videos, Illustrations, Memes & More

When images are not enough and videos take up too much resources, GIFs give you the best of both worlds. Learn how to use them effectively in your SaaS emails.

How to write a product launch email for SaaS

20+ Amazing SaaS Product Launch Emails

It’s finally time to launch your product to the world. How exactly do you announce its release? Let’s see how other SaaS companies write their launch emails.

15+ Milestone Email Examples: Celebrating User Anniversaries & Achievements

Learn about the four types of milestone emails, and see how other SaaS companies are celebrating their user achievements.

How to write better welcome emails for your SaaS

10+ Welcome Email Examples (Good and Bad) to Inspire Your SaaS Onboarding

Learn to write better SaaS welcome emails. It’s not just about personalization, but also improving your subject lines, readability, CTAs, and more.

How to write acquisition announcement emails for SaaS

15+ Acquisition Announcement Emails from Real SaaS Companies

How do you break the big news to your customers? A good acquisition email requires finesse, transparency, and empathy.

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Top Guides

How to write high-performing email campaigns.

Atomic Emails: Our Proven Method for Writing Email Campaigns

Don’t wait for the muse. Write a high-performing email campaign in just a few hours, based on the resources you already have.

Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?

How do you market to developers while keeping your face and customer loyalty? What emails can you send so that your users want to stay subscribed?

How to manage one email list when you have multiple SaaS products

One Email List, Multiple Products: How to Orchestrate Your Campaigns

Offering multiple apps in your portfolio? Use these tips to orchestrate your marketing email list and tactfully cross-promote your products.

Make your SaaS email marketing effective with these strategies

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

How to reduce email marketing costs for SaaS

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

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Email Examples

15+ Examples of GIFs in SaaS Emails: Product Videos, Illustrations, Memes & More

When images are not enough and videos take up too much resources, GIFs give you the best of both worlds. Learn how to use them effectively in your SaaS emails.

20+ Amazing SaaS Product Launch Emails

It’s finally time to launch your product to the world. How exactly do you announce its release? Let’s see how other SaaS companies write their launch emails.