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Marketing & Lifecycle Email, Under One Roof.

Userlist helps you handle both marketing email and customer email in one platform. Nurture and convert your SaaS leads with evergreen sales campaigns, then smoothly transition them to user onboarding.

All your SaaS email in one place

Manage marketing and customer email in one tool

Struggling to sync your email marketing software with your customer email? Now all your SaaS email is in one place.

Collect leads using forms

Convert website visitors into leads with lead magnets and content upgrades. Use every opportunity to capture incoming traffic.

Nurture and educate leads

Warm up your new leads with behavior-based email. Create evergreen campaigns that work while you sleep.

Segment your leads

Segment leads based on their source, and how they interact with your content. Make sure your emails are always relevant.

Identify and convert hot leads

Identify leads who are active and ready to convert. Convert them to trials using an evergreen sales campaign.

Transition smoothly to user onboarding

Continue to onboard new trials in Userlist. Meanwhile, make sure they aren't distracted with marketing campaigns.

Double opt-in

Comply with regulations by enabling double opt-in for your email list subscribers. Coming soon

Identity resolution

We'll do our best to help you manage identities, as users move from marketing leads to paying customers.

Built with SaaS in mind

Unlike other marketing platforms, Userlist is laser-focused on your unique SaaS needs.

Brian Casel, founder of ZipMessage

"It's crucial for us to have all email in one place. Userlist can do it all: marketing campaigns, broadcasts, user onboarding, lifecycle email, etc."

Brian Casel, founder of ZipMessage
Your "source of truth" dashboard for both leads and customers
Your "source of truth" dashboard for both leads and customers

Manage leads and customers in one CRM

Segment leads and customers based on their behavior

Send smart, evergreen sales campaigns
Send smart, evergreen sales campaigns

Identify your hot leads and move them to an evergreen sales campaign

Use behavior data to personalize your emails

Use forms to capture leads on your website
Use forms to capture leads on your website

Match form fields with your custom fields to seamlessly capture data

Manage multiple lead magnets

Enable double opt-in to comply with email regulations

Take control of your signup flow
Take control of your signup flow

Customize your thank-you pages to create marketing opportunities

Or send subscribers to your custom URL to track conversions

Send broadcasts to all leads and customers
Send broadcasts to all leads and customers

Target a specific segment, or send to everyone

"Send to unsubscribed" to deliver important messages, e.g. a privacy policy update

Make announcements quickly, without juggling multiple tools

Built for product-led growth

That's why these SaaS companies have switched their email marketing automation to Userlist.

Ruben Gamez (SignWell)
Ruben Gamez
Derrick Reimer (SavvyCal)
Derrick Reimer
Justin Jackson (Transistor)
Justin Jackson
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Louis Nicholls (SparkLoop)
Louis Nicholls
Christian Genco (Fileinbox)
Christian Genco
Corinn Pope (Speckled)
Corinn Pope
Andy Hawkes (Loadster)
Andy Hawkes
Craig Hewitt (SalesCamp)
Craig Hewitt
Carlos Hernández (Quaderno)
Carlos Hernández
Stefan Butlin (Testpad)
Stefan Butlin
Peter Suhm (Branch)
Peter Suhm
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover

Get started today

Get Userlist for your own product. Marketing email and lifecycle email, all in one place. Free 14-day trial included.