Email Settings and Sending Domains

Understanding your email settings

You’ll need a few simple things set up before you start sending email messages to your users. To do that, head over to Company Settings section in the app.

Screenshot of email settings page on Userlist

  • You are required to add your Postal Address. It'll be included in the footer.
  • Footer section will be added to all your emails and contains information about your business and an unsubscribe link.

Setting up your sending domain

By default, we deliver emails using a shared domain. However, we recommend to use your own custom sending domain to improve deliverability and ensure that all replies reach your inbox.

Screenshot of sending domain page on Userlist

To add your own sending domain, head over to Sending Domains section in the app, and follow these steps:

  1. Add your domain name to the list (e.g.
  2. Add a DKIM DNS TXT record to your domain using the values you see in the table. When you're done, hit the "Verify" button.
  3. Once your domain shows as verified, we’ll start using addresses on your domain as sender.
  4. We strongly recommend to set up a DMARC DNS TXT record the ensure deliverability with providers like Google and Yahoo.

Screenshot of how to set up your sending domain on Userlist

⚠️ Important. If you are struggling to verify your domain, check what your DNS host expects in each field. For example, Namecheap expects only the subdomain userlist._domainkey in their Host field.


Verifying your sending domain uses DKIM, or DomainKeys Identified Mail, which lets the receiver of an email know that the message was sent and authorized by the owner of the domain.

If you don't already, we recommend monitoring your DMARC, or Domain-based Message Authentication Reporting & Conformance. There is a good free tool from Postmark.

You may also wonder whether you need to adjust your SPF, or Sender Policy Framework, record. SPF is only needed on the bounce domain, which remains a Userlist one, so we take care of that. Here is a good article from Postmark.

Sender profiles

With multiple sender profiles, you can get creative and send messages on behalf of individual team members. For example, you can send:

  • a welcome note from your personal email;
  • a call invite from another team member;
  • most of the emails from your main support address.

You can create additional Sender Profiles in your settings, then select a sender of your choice for each individual message. If you don't choose a particular sender, then we'll use the one currently marked as Default.

Screenshot of sender profiles page on Userlist

Start now. We will help.

You don't just get a new platform — you get a team of email professionals to back you up. We'll do a free 60-min roadmapping session with you, create your custom design theme, and help you adopt our signature framework.