Newly Upgraded

In this campaign, you highlight how much value your customer is now getting with their paid plan, and promote important paid features. We recommend that you skip individual messages if your customer is already using that feature. Learn more on message conditions here.

Message 1 of 3

Subject: [Phrase referencing the benefit they’re about to enjoy now that they’ve upgraded. E.g., Your email game’s about to get so much stronger]: *Pro* tip 1 out of 3

Hi {{user.first_name | capitalize | default: "there"}},

Congratulations on joining the [Product] [paid plan name] family! We’re so glad you’re here, and we think you’re gonna *love* your new [paid plan name] plan.

Our team is here to help you squeeze every little drop of value from [Product] [paid plan name] — and the first step is [first action they need to take to feel value from paid features. Include link to URL within the app where they’ll do this, if possible].

Remember those three tips we sent you, back when you first started your free trial?

Over the next several days, you’ll receive a few similar tips — except these are exclusively for the cool kids on [paid plan name] :)

Here’s pro tip #1: [first action they need to take to feel value from paid features].This helps you [get benefit paid feature #1 creates].

Step 1:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 2:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 3:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

[Add or remove the current number of steps as needed]

If you need *any* help getting your [paid plan name] account set up at all, reply to this email. We’ll get right back to you.

Glad you’re here,

[Signature]

Message 2 of 3

Subject: *Pro* tip 2 out of 3: [get benefit] with [paid feature #2]

Heya {{user.first_name | capitalize | default: "there" }},

Have you ever wanted to [get benefit]? Great news: now you can, with [paid feature #2]!

Step 1:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 2:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 3:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

[Add or remove the current number of steps as needed]

Hope you’re enjoying your [paid plan name] so far! We’ll send you one last pro tip in a few days to help you get the very most out of your account. However, if you have any questions at all, we’re happy to chat sooner — just reply to this email. My team and I are here for you.

Cheers,

[Signature]

Message 3 of 3

Subject: *Pro* tip 3 out of 3: [get benefit] with [paid feature #3]

Hi {{user.first_name | capitalize | default: "there"}},

This is your last little pro tip from us as a new [paid plan name] customer! Today, you’ll learn how to [get benefit] with [paid feature #3].

Here’s how to get started:

Step 1:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 2:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 3:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

[Add or remove the current number of steps as needed]

We really hope these tips have been useful, and helped you [do more of what your product does / do it better than ever before].

Moving forward, please email us *any time* if you need something. We’re here to help however we can.

Happy [verb your product does]ing!

[Signature]

Get started today

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