Build Product-led Experiences with Visual Workflows
Build automation workflows that reflect your customer journey. Include email, in-app messages, and internal notifications to your team. Measure results with A/B tests and conversion goals.
Automate your product-led growth
Create visual workflows that reflect customer journeys for different roles and scenarios.
With the split test feature, randomly distribute users into 2-5 different paths to test your hypotheses.
Assign a conversion tracking period and see if the user has reached their goal within that window.{:.badge}
For each message, get a detailed report for a specific time period that includes open, click, and unsubscribe rates.
Build advanced user journeys using nodes like Wait Until, Repeat Until, Production System, and Teleport.
Use our dynamic composer, templates, and snippets to quickly create new workflows.
Mix-and-match emails and in-app messages to achieve your marketing goals. Add more channels using integrations.
Notify your team as part of your automation journeys. Let them know about promising trials or churn risk.
Use our integrations and webhooks to trigger actions in your sales CRM or help desk software.
"This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our own email marketing."
Move around, delete, and duplicate your nodes
Edit node details in the slideout panel without losing context
Resize the panel for the optimal editing experience
Randomly split your users into 2-5 weighted paths for testing performance
Test entire journeys, not just individual messages
Insert new elements as easy as you type with the dynamic composer
Use Markdown shortcuts and reusable snippets
Add images, buttons, and blockquotes
Style your message by applying a theme of your choice
Listen to our happy customers
These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.
"Userlist team helped us set up lifecycle campaigns for both of my companies. It was like having an in-house marketing genie guiding the way."
"Userlist has provided a really nice onboarding experience, and continued support is phenomenal. We are very, very grateful."
"Userlist has the most flexible data model. It's the only tool that can handle n:m relationships between users and companies. And the API is awesome."
"We put off updating our trial onboarding campaign for years. Then we found Userlist. The project went from someday to done in just a few weeks."
"It's not like other tools don't have support available. But Userlist was so intentional about letting me know I should take advantage of their support. I felt so comfortable learning the system."
"The customer service has been top notch, the experience is simple, and the power of this platform is truly remarkable. We’re thriving."
"We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist."
"Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool."
"100% recommend Userlist. It's the only tool with the account-user relationship done right. Also, great customer service by very technical people."
"I'm telling everyone about Userlist, still excited about the tool. It's the best spot for me to see what happened. It's literally my user list."
"Our previous solution just didn't feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us."
"Feels like you built this tool exactly for me. It's like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!"
"It's time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things."
"The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch."
"Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist."
"This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our email marketing."
"Userlist is data-driven. It's so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product."
"No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company."
All you need to get started
Use our simple HTTP API to push data as JSON. Track user behavior by sending user properties and events.
Send your customer data to Userlist in a few clicks via Segment, Rudderstack, or Zapier. Zero development time required.
We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails, JavaScript, and PHP.
It's not just a tool, it's a framework developed specifically for SaaS lifecycle automation. Explore our guides and email examples to get started.
Use our full-text campaign templates written by email experts, so that you never have to write anything from scratch.
It's much easier to follow best practices, so we provide free printable worksheets for you to get started.
Integration is a breeze
Connect Userlist with your favorite tools. Get clean data from the right sources, so you never have to worry about manual sync again.
Book your discovery demo
Let's see how Userlist fits into the bigger picture of your SaaS business. You'll learn about our automation features, integrations, proven lifecycle frameworks, and how we can help you hit your SaaS growth targets.