Userlist Blog

Everything you need to know about SaaS email marketing strategy from industry experts and fellow marketers.

How to Overcome the Big Send Anxiety: What SaaS Email Marketers Recommend

Hitting send on an email campaign can make anyone feel on edge. Let’s see how industry folks are dealing with the anxiety.

15+ Conference Email Examples: How Software Companies Announce Conferences and Events

A thoughtful email sequence can make the difference between an underwhelming turnout and a sold-out event.

How Often Should You Email SaaS Leads and Customers?

Send too few emails, you’re not getting results. Send too many, and your customers and leads unsubscribe. What’s the perfect cadence?

How to implement email marketing for gaming brands.

Email Marketing for Gaming Brands: 20+ Examples

Unlike classic software marketing, gaming brand emails aren’t just about features and renewals. They’re part of the game experience.

How to ask users to switch from a monthly to an annual plan.How to ask users to switch from a monthly to an annual plan.

Switching from Monthly to Annual: 10+ Email Examples to Promote Yearly Plans

Switching from monthly to annual billing is a big ask. How do you inspire customers to switch without sounding pushy or desperate?

How we redesigned our web app and website.

From Minimal to Whimsical: How We Redesigned Userlist in 2025

Enter the new Userlist: improved navigation, higher information density, and quirky illustrations. Built for product dreamers and marketing geeks.

How to maintain email list hygiene in SaaS.

SaaS Email List Hygiene: Removing, Archiving, and Suppressing Subscribers. When and How?

A bigger email list isn’t always better. There are times when you must remove or suppress subscribers. Let’s see how other companies are managing their email lists.

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Top Guides

How Often Should You Email SaaS Leads and Customers?

Send too few emails, you’re not getting results. Send too many, and your customers and leads unsubscribe. What’s the perfect cadence?

“Planning for the Worst”: The Simple But Not Obvious Method for Building Automation Workflows

This simple and natural method prevents you from making common mistakes. It’s like “please break your eggs before frying them.”

How to write high-performing email campaigns.

Atomic Emails: Our Proven Method for Writing Email Campaigns

Don’t wait for the muse. Write a high-performing email campaign in just a few hours, based on the resources you already have.

Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?

How do you market to developers while keeping your face and customer loyalty? What emails can you send so that your users want to stay subscribed?

Make your SaaS email marketing effective with these strategies

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

How to reduce email marketing costs for SaaS

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

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Email Examples

15+ Conference Email Examples: How Software Companies Announce Conferences and Events

A thoughtful email sequence can make the difference between an underwhelming turnout and a sold-out event.

Email Marketing for Gaming Brands: 20+ Examples

Unlike classic software marketing, gaming brand emails aren’t just about features and renewals. They’re part of the game experience.

Switching from Monthly to Annual: 10+ Email Examples to Promote Yearly Plans

Switching from monthly to annual billing is a big ask. How do you inspire customers to switch without sounding pushy or desperate?

How to write integration announcement emails.

How SaaS Companies Announce New Integrations: 10+ Email Examples

New integrations are a big deal. Learn to write announcement emails, and see how other SaaS companies are writing theirs.

Unusual, creative, and shocking SaaS emails.

10+ Unusual, Shocking & Creative SaaS Emails: Can Lifecycle Marketers Still Surprise You?

Creative SaaS emails are basically unicorns. Let’s hunt together.

20+ Report Email Examples: Demonstrating Value with Monthly & Weekly Recaps

With the recurring revenue model comes the obligation to prove recurring value. Report emails demonstrate how your software is helping users move towards their goals.