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Product Updates 🚀

🚀 Shipped lately

It’s Jane on the line today, sharing some latest feature news. Here’s what we added lately: campaign goals, Liquid tags in test emails, filters saved as segments.

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What exactly should I track? 🧐

As we’ve been doing demos and onboarding early customers, it quickly turned out that a successful integration has two sides to it: (a) accurate technical implementation, and (b) figuring out what exactly to track. To our surprise, the latter represents a big challenge as well.

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How we used demo calls to fuel our product roadmap

The last couple weeks have been quite eventful for us. We finished the very minimum viable version of our product! ? It’s already processing user data, events, and sending emails to actual people. Our next goal was to identify the roadmap from the barebones MVP towards our grand product vision.

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How to make your messages smarter with Liquid

We’re talking about Liquid today! Very often we see companies create a number of very similar campaigns, which only vary slightly. This is not the best practice — you’d have to set up (and update) the same messages multiple times.

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Team accounts? 🤯

We’re talking about multi-user accounts today! This topic is so-o-o-o overlooked in popular marketing articles. Authors always talk about SaaS lifecycle as if it has a single independent user. But what if it’s a five-person team, and a single user is only responsible for a fraction of activity?

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Pile of spaghetti 🍝 or orderly file cabinet? 🗂

Our topic this week is naming conventions for your user events, properties, and segments. Consistent naming makes things so easy to analyze. However, most founders and teams don’t take the time to set up a standard convention...

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The story of Userlist, Inc.

We’ve just wrapped up our incorporation process as Userlist, Inc., a Georgia C-corp with three international co-founders. Today we’re sharing the process — maybe it will make everything less intimidating for you.

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