Top Guides

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

The difference between marketing and transactional emails

Learn the Difference Between Marketing vs Transactional vs Lifecycle Email

Not only do we struggle with email automation, we struggle to even talk about it clearly. What’s the difference between different types of email, technically and legally?

Email Marketing for B2C SaaS: 15+ Strategies to Win Customers at Scale

Email marketing is an essential instrument for a B2C SaaS, and you shouldn’t neglect it.This guide will help you overcome the common challenges.

How to Craft a SaaS Lead Magnet That Converts: 20+ Awesome Examples

Having a hard time converting website traffic? See how other B2B SaaS companies are using lead magnets to capture their visitors.

Account segmentation for B2B SaaS companies

Segmenting Accounts vs Individual Users: Best Practices for B2B SaaS

Do you already love the idea of account-level data? Now let’s talk about implementation: how to segment accounts vs individual users.

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

What Is Account-level Data for B2B SaaS?

This guide introduces the basic concepts for account-level data. You’ll learn to measure and improve product engagement for accounts, not just individual users.

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

One Email List, Multiple Products: How to Orchestrate Your Campaigns

Offering multiple apps in your portfolio? Use these tips to orchestrate your marketing email list and tactfully cross-promote your products.

What Is User Onboarding? The Ultimate Guide for SaaS Companies

Here's a shortlist of things each SaaS company should know about user onboarding. Learn about the principles, tools, channels, and organizational habits related to SaaS onboarding.

Switching to Self-Service SaaS: How to Put Your Customer Onboarding on Autopilot

Converting a part of your user base to self-serve can be hugely beneficial: it saves resources and helps you focus on high-value customers. Automated onboarding is, hands down, a critical part of this undertaking.