Guest Experts

How to develop your unique email writing style to engage and convert your subscribers

How to Develop Your Email Writing Style: Hands-on Guide + 5 Examples

How do you choose the right words that resonate with your reader? And most importantly, how do you scale this across all your email marketing campaigns?

Freemium model discussion with SaaS experts

Will Freemium Work for Your SaaS? Benefits, Risks & How to Switch

Four SaaS experts talk about the dark side of freemium, and how you can switch to freemium — and back! — without cannibalizing your revenue.

The Big User Onboarding Roundtable: Hard Questions Answered by SaaS Experts

How do you measure the impact of your onboarding? What interventions actually work? Four SaaS experts answer your burning questions.

Best practices for creating SaaS landing pages

25 Best Practices on SaaS Landing Page Design from Josh Garofalo

Having worked with over 100 SaaS companies on their landing pages, Josh Garofalo of Sway Copy shares his conversion tips.

The Founder’s Guide to Inflation with Nick Fogle: How to Raise SaaS Pricing

Nick Fogle shares why SaaS businesses should raise prices, and how exactly you can break the unpleasant news.

What SaaS Email Marketers Can Learn From Coaching & Ecommerce

Instead of drawing inspiration from your SaaS competitors, try these successful email marketing tactics from other industries.

Using Viral Loops for Customer Acquisition: Advice from Patrick Thompson

Patrick Thompson gives advice on how to measure virality and use it to acquire more customers for your SaaS product.

How to Get Better at Customer Interviews: Advice from Michele Hansen

Michele Hansen shares tips on how to interview your customers with empathy and confidence.

Replicating 1:1 Sales with Email Automation: Advice from Brennan Dunn

Brennan Dunn shows you how you can turn your email marketing platform into your evergreen salesperson.

Using Segments to Optimize Customer Value: Advice from Keith Perhac

Keith Perhac shares how to identify your most valuable leads, and convert them into paid customers.

The One Metric for User Onboarding: Advice from Claudiu Murariu

Claudiu Murariu shares their best practices in defining your sales promise and optimizing your onboarding process.

Tips and Trends for Customer Health Scores from Philipp Wolf

Philipp Wolf shares his tips for using customer health scores to reduce churn, retain customers, and grow your revenue.

12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen

Previously working as a growth expert for several companies, Ferdinand Goetzen of Reveall shares his tips for listening to the voice of the customer.

24 Tips on Mapping Email Marketing Automation from Chris L. Davis

Having worked with fast-growing SaaS companies, Chris L. Davis of Automation Bridge shares his tips for mapping email marketing and automation.

Lifecycle Email Essentials (Webinar Recap)

We’re talking with a panel of marketing experts about the frameworks they rely on to plan email campaigns across the entire customer journey: from onboarding, all the way to expansion and referral.