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Boom, the lights went on. Not like we didn’t know about levels of awareness before… But a single tweet instantly fueled our own confidence in the journey towards product-market fit.
“You can lead a horse to water, but you can't make it drink.” That’s what we were thinking when we looked at several promising trials (card upfront!) who never found time to set up their account.
Not only we strive to create a great tool; we want you to succeed by using this tool. What would that mean for you? Minimize your setup effort. Minimize your writing effort. Level up your email game.
As we’ve been doing demos and onboarding early customers, it quickly turned out that a successful integration has two sides to it: (a) accurate technical implementation, and (b) figuring out what exactly to track. To our surprise, the latter represents a big challenge as well.
The last couple weeks have been quite eventful for us. We finished the very minimum viable version of our product! ? It’s already processing user data, events, and sending emails to actual people. Our next goal was to identify the roadmap from the barebones MVP towards our grand product vision.
We’re talking about Liquid today! Very often we see companies create a number of very similar campaigns, which only vary slightly. This is not the best practice — you’d have to set up (and update) the same messages multiple times.
We’re talking about multi-user accounts today! This topic is so-o-o-o overlooked in popular marketing articles. Authors always talk about SaaS lifecycle as if it has a single independent user. But what if it’s a five-person team, and a single user is only responsible for a fraction of activity?
We’re talking about product demos today! Not just our own demos, but all demos, and how you can make yours great as well. As you know, we started a round of demos last week, and here’s some background behind our decisions.
Our topic this week is naming conventions for your user events, properties, and segments. Consistent naming makes things so easy to analyze. However, most founders and teams don’t take the time to set up a standard convention...
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