Very often we see companies create a number of very similar campaigns, which only vary slightly. This is not the best practice — you’d have to set up (and update) the same messages multiple times.
There’s a better way! Sometimes you’ll need your emails to be a bit smarter than plain-text. That’s when Liquid comes to help: you can use conditions, insert variables, and do many other great things to personalize your campaigns.
Userlist does support Liquid. So this week we created and published our own Liquid guide, where you can find key elements and ideas for customizing your campaigns.
Are you using Liquid tags in your current email tool of choice? What part do you love the most, and what do you find challenging? Email us at firstname.lastname@example.org and let us know.
— Regards, Jane.