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Welcome to Better Done Than Perfect — a podcast for SaaS founders and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.
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You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.
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You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.
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You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.
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You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.
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You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.
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You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.
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You'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips for email marketing, and more.
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You'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more.
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You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.
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