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Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.
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You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.
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You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.
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You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.
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You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.
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You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.
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You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.
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You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.
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You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.
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You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.
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