The show for SaaS marketers and product people.

Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

How to leverage monetization for SaaS growth with John Kotowski

Product Monetization with John Kotowski

You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

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Can your roadmap be better than a traditional timeline or Gantt chart with Janna Bastow

Now/Next/Later Roadmapping with Janna Bastow

You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.

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How to find product-market fit for SaaS with Andrew Reifman

Finding Product-market Fit with Andrew Reifman

You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.

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How to do a survey-based research project with Becky Lawlor

Survey-based Research Projects with Becky Lawlor

You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.

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How to make the most out of Google Analytics data with Julian Juenemann

Google Analytics with Julian Juenemann

You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.

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How to build a two-sided marketplace with John Doherty

Building Two-sided Marketplaces with John Doherty

You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.

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How do you do marketing attribution in B2B SaaS with Steffen Hedebrandt

B2B Marketing Attribution with Steffen Hedebrandt

You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.

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How to improve SEP for B2B SaaS with Pawel Grabowski

SEO for B2B SaaS with Pawel Grabowski

You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.

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How to systematically approach link building with Alan Silvestri

Link Building Strategy with Alan Silvestri

You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.

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How can copy and design contribute to increase in SaaS website conversion with Chris Silvestri

Conversion Copywriting with Chris Silvestri

You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.

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