The show for SaaS marketers and product people.

Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

How to approach positioning for your SaaS business with Marc Thomas

SaaS Positioning with Marc Thomas

You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

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Producing Technical Content with Karl Hughes

You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.

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Live Streaming with Cassidy Williams

You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.

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The best way to teach people email marketing automation with Chris L. Davis

Education in Marketing Automation with Chris L. Davis

You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.

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What is a go-to-market strategy for an early stage B2B SaaS with Lucy Heskins

Your Go-to-Market Strategy with Lucy Heskins

You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.

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Business Automation with Jimmy Rose

You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.

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How to approach customer experience holistically to enable effective email marketing with Jordan Skole

Email Automation & Customer Experience with Jordan Skole

You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.

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Email Automation Data & Integrations with Colin Nederkoorn

You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.

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How to approach segmentation of marketing lists and nurture subscribers in SaaS with Jason Resnick

Segments & Lead Scoring with Jason Resnick

You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

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How should membership-focused companies think about marketing automation with Blair Wadman

Email Automation for Membership-Focused Companies with Blair Wadman

You'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips for email marketing, and more.

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