Segments & Lead Scoring with Jason Resnick
You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.
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You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.
View episodeYou'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips for email marketing, and more.
View episodeYou'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more.
View episodeYou'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.
View episodeYou'll learn practical marketing experimentation tips such as figuring out what to test, at what cadence, and much more.
View episodeYou'll learn how to collect feedback from customers as they churn, the options you have to minimize your churn rate, the mistakes that Baird sees others making, and more.
View episodeYou'll learn how Scott positions their product differently than competitors, how he approaches customer support, the lessons learned from nearly 30 years in the business, and more.
View episodeWe discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.
View episodeYou'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.
View episodeYou'll learn how Tithe.ly survived exponential growth in 2020, how they stand out in a crowded space, and much more.
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