The show for SaaS people, by SaaS people.

Welcome to Better Done Than Perfect — a podcast for SaaS founders and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

Switch Interviews & Strategic Context with Alli Blum

You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.

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Self-Serve vs Done-For-You with Paul Kogan

You’ll hear about Paul's multiple previous products, how he acquired and revamped LessAccounting, their user onboarding struggles, and his valuable advice for SaaS founders.

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Templates & Onboarding Videos with Christopher Gimmer

You’ll hear Christopher’s take on design templates, repurposed content, conversion, the friction of confirmation emails, onboarding videos, and much more.

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Launch Lessons & Product Surveys with Rand Fishkin

You’ll learn about SparkToro’s onboarding and launch strategies, their highly successful user survey, conversion tactics, and the founders’ past and present challenges.

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Freemium Challenges & Fighting Churn with Kim Gjerstad

You’ll hear the story of MailPoet, as well as Kim’s insights on user onboarding, fighting churn, website design, and more.

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JTBD for User Onboarding with Ramli John

You’ll hear about Ramli’s EUREKA user onboarding framework based on Jobs to Be Done, as well as his insights on segmentation, minimizing friction, success metrics, analytic tools, and more.

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Carrots, Sticks & Measuring Success with Adii Pienaar

You’ll hear about Adii’s successes and failures in user onboarding, as well as his views on email marketing, task simplification, concierge onboarding, success metrics, segmentation, and much more.

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Value Paths & Fireballs with Samuel Hulick

You'll learn Samuel's take on the "ideal" user onboarding experience, as well as their Mario-fireball concept, Value Paths, success metrics, Jobs to Be Done, segmentation, and their invaluable advice for SaaS founders.

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