The show for SaaS people, by SaaS people.

Welcome to Better Done Than Perfect — a podcast for SaaS founders and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

Business Automation with Jimmy Rose

You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.

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Email Automation & Customer Experience with Jordan Skole

You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.

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Email Automation Data & Integrations with Colin Nederkoorn

You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.

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Segments & Lead Scoring with Jason Resnick

You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

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Email Automation for Membership-Focused Companies with Blair Wadman

You'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips for email marketing, and more.

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Cold Outreach Essentials with Andy Cabasso

You'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more.

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Mastering Email Software with Brennan Dunn

You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.

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Marketing Experiments with Martin “Gonto” Gontovnikas

You'll learn practical marketing experimentation tips such as figuring out what to test, at what cadence, and much more.

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Cancellation Experiences with Baird Hall

You'll learn how to collect feedback from customers as they churn, the options you have to minimize your churn rate, the mistakes that Baird sees others making, and more.

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27 Years of Product with Scott Tyburski

You'll learn how Scott positions their product differently than competitors, how he approaches customer support, the lessons learned from nearly 30 years in the business, and more.

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