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Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.
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You'll learn how to curate your content lineup manually, why content distribution is important, and more.
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You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.
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You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.
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You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.
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You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.
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You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.
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You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.
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You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.
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You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.
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