The show for SaaS marketers and product people.

Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

Email Deliverability with Lauren Meyer

You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

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Email Strategy with Samar Owais

You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.

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What does it mean to run a product-led organization with Todd Olson

Product-led Growth with Todd Olson

You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.

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Why should SaaS founders should experience doing sales with Josh Ho

Founder-led Sales with Josh Ho

You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.

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How to leverage monetization for SaaS growth with John Kotowski

Product Monetization with John Kotowski

You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

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Can your roadmap be better than a traditional timeline or Gantt chart with Janna Bastow

Now/Next/Later Roadmapping with Janna Bastow

You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.

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How to find product-market fit for SaaS with Andrew Reifman

Finding Product-market Fit with Andrew Reifman

You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.

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How to do a survey-based research project with Becky Lawlor

Survey-based Research Projects with Becky Lawlor

You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.

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How to make the most out of Google Analytics data with Julian Juenemann

Google Analytics with Julian Juenemann

You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.

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How to build a two-sided marketplace with John Doherty

Building Two-sided Marketplaces with John Doherty

You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.

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