The show for SaaS people, by SaaS people.

Welcome to Better Done Than Perfect — a podcast for SaaS founders and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

How to uncover customers' personal motivation and leverage it for SaaS growth with Sofia Quintero

Personal Motivation in B2B SaaS with Sofia Quintero

You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.

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SaaS Brand Architecture with Karrie Sanderson

You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.

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How to approach and manage your SaaS growth processes with Asia Orangio

Managing SaaS Growth with Asia Orangio

You'll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more.

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Pricing your SaaS product with Chris Mele

Software Pricing Design with Chris Mele

You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.

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How to uncover customer insights using Jobs to Be Done with Aggelos Mouzakitis

Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis

You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

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How do SaaS metrics evolve throughout the company life cycle with Sid Jain

SaaS Metrics from $0 to $100M MRR with Sid Jain

You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.

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What are the processes involved in activating data with David Sepulveda

Data Activation for SaaS with David Sepulveda

You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.

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How to approach SEO for SaaS in a more creative way with Monica Lent

Creative SEO for SaaS with Monica Lent

You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.

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How to measure the ROI of your SaaS emails with Claudiu Murariu

Measuring the ROI of Email with Claudiu Murariu

You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.

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Content Curation with Jonathan Gandolf

You'll learn how to curate your content lineup manually, why content distribution is important, and more.

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