The show for SaaS marketers and product people.

Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

QA in Email Marketing with Michael Wilding

You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.

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Proven Ideas for A/B Testing with Sahil Patel

You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.

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How to build and grow a community-led business with Lloyed Lobo

Community-led Growth with Lloyed Lobo

You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.

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Using automated webinars for product growth with Melissa Kwan

Automated Webinars with Melissa Kwan

You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.

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How to market all-in-one platforms with Geoff Roberts

Marketing for All-in-one Platforms with Geoff Roberts

You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.

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How to do lifecycle marketing for B2B SaaS with Nout Boctor-Smith

Lifecycle Marketing with Nout Boctor-Smith

You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.

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Marketing for Humans with Sarah McCredie

You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.

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Re-engagement Emails with Tim Hart

You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.

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How to acquire customers through SEO with Farzad Rashidi

Customer Acquisition Strategies with Farzad Rashidi

You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.

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How to prioritize your engineering resources with Phil Alves

Prioritizing Engineering Resources with Phil Alves

You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.

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