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Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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You'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more.
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You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.
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You'll learn practical marketing experimentation tips such as figuring out what to test, at what cadence, and much more.
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You'll learn how to collect feedback from customers as they churn, the options you have to minimize your churn rate, the mistakes that Baird sees others making, and more.
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You'll learn how Scott positions their product differently than competitors, how he approaches customer support, the lessons learned from nearly 30 years in the business, and more.
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We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.
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You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.
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You'll learn how Tithe.ly survived exponential growth in 2020, how they stand out in a crowded space, and much more.
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You'll learn how SaaS sales and customer success compare, how you might approach customer success with long-time-to-value products, what to watch out for with sales calls and demos, and much more.
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You'll learn the importance of customer research when writing copy, how to make your emails appear more human, and best practices for SaaS customer messaging.
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