All Your SaaS Emails Under One Roof
Userlist helps you handle marketing, lifecycle, and transactional emails in one platform. Nurture and convert your SaaS leads with evergreen sales campaigns, then smoothly transition them to user onboarding.
Core Features
Core platform features
Automate onboarding, activation, and retention with perfectly timed lifecycle messages for every customer stage
Send newsletters, announce new features, run promotional campaigns and nurture sequences
Send password reset emails, activity notifications, and billing receipts with transactional email
Create dynamic segments based on behavior and attributes, ensuring every email is highly relevant
Design automation journeys using visual workflows, with clear branching paths and triggers for every customer scenario
Reach your entire user base or targeted segments with broadcasts for newsletters, one-off announcements, updates, and product news
Capture new leads and subscribers with embedded or hosted forms, fully integrated into your workflows
Empower users to manage subscription preferences and choose topics they want, reducing unsubscribes
Email Settings
Email sending & deliverability
Achieve high inbox placement with built-in infrastructure optimized for SaaS email deliverability
Send from multiple sending domains for different products or environments, while protecting reputation
Configure multiple sender profiles to send different types of emails from different team members
Offer granular subscription preferences so users control exactly which types of emails they receive
Create unlimited subscription topics. Each topic can be public or internal (not visible in the subscription preferences)
Include unsubscribed users to send critical messages, e.g. security alerts or legal updates
Forms
Forms & list management
Embed signup forms directly into your app or website for seamless list growth
Use hosted forms for quick, code-free subscriber collection
Create custom forms with multiple fields and match them with existing user properties
Collect form signups and instantly deliver your lead magnets via workflows
Prevent spam signups with built-in CAPTCHA security on your forms
Ensure compliance and high-quality leads with a frictionless double opt-in flow
Redirect subscribers to your custom thank-you page for a polished experience
Identify and merge user identities as marketing leads become product users
Remove users programmatically to maintain data hygiene and comply with privacy regulations
Remove users inside your workflows if they match specific criteria Coming soon
Create a segment with inactive user criteria, and we’ll set up automatic pruning for you
Reporting
Conversion goals, reporting & optimization
View performance across all workflows and broadcasts in your account
Track open rates, clicks, and unsubscribes to understand email performance
Use custom periods to see how your message performance is changing over time
Evaluate performance for each branch in your split tests (up to 5 branches), including empty test branches
Measure conversion rates directly from your automated workflows
Set a custom time window for every conversion goal for short-term and long-term measurements
Manage conversion goals in one location, and use them throughout your workflows
Testimonials
Listen to our happy customers
These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.
“Userlist team helped us set up lifecycle campaigns for both of my companies. It was like having an in-house marketing genie guiding the way.”
“Userlist has provided a really nice onboarding experience, and continued support is phenomenal. We are very, very grateful.”
“Userlist has the most flexible data model. It’s the only tool that can handle n:m relationships between users and companies. And the API is awesome.”
“We put off updating our trial onboarding campaign for years. Then we found Userlist. The project went from someday to done in just a few weeks.”
“It’s not like other tools don’t have support available. But Userlist was so intentional about letting me know I should take advantage of their support. I felt so comfortable learning the system.”
“The customer service has been top notch, the experience is simple, and the power of this platform is truly remarkable. We’re thriving.”
“We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist.”
“Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool.”
“100% recommend Userlist. It’s the only tool with the account-user relationship done right. Also, great customer service by very technical people.”
“I’m telling everyone about Userlist, still excited about the tool. It’s the best spot for me to see what happened. It’s literally my user list.”
“Our previous solution just didn’t feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us.”
“Feels like you built this tool exactly for me. It’s like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!”
“It’s time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things.”
“The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch.”
“Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist.”
“This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our email marketing.”
“Userlist is data-driven. It’s so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product.”
“No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company.”
Exceptional Support
You deserve a clean, well-planned setup. Let us help.
Userlist helps you automate dozens of business use cases, all in one messaging tool. Start with user onboarding and add more, step by step.
Every new customer gets a hands-on roadmapping call where we develop your custom tracking plan, segmentation plan, and lifecycle roadmap. You will walk away with a spreadsheet.
Don’t have time to do things in-house? Pick one of our done-for-you packages. Our team will write your emails and set everything up — so you only have to flip the switch.
Our support is handled by a dedicated engineer who helps you integrate and troubleshoot any technical issues. Included in all plans, from day one.
We’ll take your lifecycle marketing to the next level using a model that’s tailored to your SaaS customer journey.
We’ll help optimize your data tracking schema and segmentation, so that you track exactly the right things.
As you grow your user base, we’ll make sure everything runs smooth, and you keep getting good ROI for every user in the database.
Integrations
Integration is a breeze
Connect Userlist with your favorite tools. Get clean data from the right sources, so you never have to worry about manual sync again.
Book your discovery demo
Let’s see how Userlist fits into the bigger picture of your SaaS business. You’ll learn about our automation features, integrations, proven lifecycle frameworks, and how we can help you hit your SaaS growth targets.