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Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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You'll learn how SaaS sales and customer success compare, how you might approach customer success with long-time-to-value products, what to watch out for with sales calls and demos, and much more.
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You'll learn the importance of customer research when writing copy, how to make your emails appear more human, and best practices for SaaS customer messaging.
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You’ll learn the story behind Moritz’s survey tool, when and how to survey your users, how to use that data, and how they handle customer success for their own product.
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You’ll learn how customer support at MeetEdgar has evolved, how Megan and her team deliver a customer-focused experience, the tools for content creation, and much more.
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We discuss the philosophy behind Stacking the Bricks, how they handle customer service, what makes a great course, and so much more.
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You’ll get a glimpse into how they do onboarding at MeetEdgar, learn about their 7-day free trial experiment, content batching parties, and much more.
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You’ll learn all about the company’s famous onboarding breakthrough, Jordan’s take on product-user fit, as well as his advice for SaaS founders looking to make a real change.
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You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.
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You’ll hear about Paul's multiple previous products, how he acquired and revamped LessAccounting, their user onboarding struggles, and his valuable advice for SaaS founders.
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You’ll hear Christopher’s take on design templates, repurposed content, conversion, the friction of confirmation emails, onboarding videos, and much more.
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