Userlist Blog

Multimodal user onboarding in SaaS emails.

Multimodal User Onboarding: How SaaS Companies are Using Text, Illustrations & Videos in Their Emails

Humans learn differently. You onboarding emails can use different formats to unlock product value.

Sign-off lines and signatures in SaaS emails.

Signatures and Sign-off Lines in SaaS Email Marketing: 70+ Examples

Should you sign as a team? As a marketer? As a founder? Is it okay to be playful? Let’s see how software brands are experimenting with their email signatures.

How to A/B test automation workflows in SaaS

A/B Testing for Automation Workflows: Expert Recommendations & Learnings

We talked to email automation experts to see how they structure their workflow A/B tests, what they learned from past tests, and more.

Greetings and salutations in SaaS emails.

Salutations and Greetings in SaaS Email Marketing: 50+ Examples

The greeting line is the first thing your recipient reads, setting the tone for the rest of your email.

How to do email marketing for AI and LLM companies.

How AI SaaS Companies Do Email Marketing: Insider Stories & Examples

Should AI-native companies even bother with email marketing? Spoiler: they absolutely should.

How to Overcome the Big Send Anxiety: What SaaS Email Marketers Recommend

Hitting send on an email campaign can make anyone feel on edge. Let’s see how industry folks are dealing with the anxiety.

15+ Conference Email Examples: How Software Companies Announce Conferences and Events

A thoughtful email sequence can make the difference between an underwhelming turnout and a sold-out event.

How Often Should You Email SaaS Leads and Customers?

Send too few emails, you’re not getting results. Send too many, and your customers and leads unsubscribe. What’s the perfect cadence?

How to implement email marketing for gaming brands.

Email Marketing for Gaming Brands: 20+ Examples

Unlike classic software marketing, gaming brand emails aren’t just about features and renewals. They’re part of the game experience.

How to ask users to switch from a monthly to an annual plan.How to ask users to switch from a monthly to an annual plan.

Switching from Monthly to Annual: 10+ Email Examples to Promote Yearly Plans

Switching from monthly to annual billing is a big ask. How do you inspire customers to switch without sounding pushy or desperate?

How we redesigned our web app and website.

From Minimal to Whimsical: How We Redesigned Userlist in 2025

Enter the new Userlist: improved navigation, higher information density, and quirky illustrations. Built for product dreamers and marketing geeks.

How to maintain email list hygiene in SaaS.

SaaS Email List Hygiene: Removing, Archiving, and Suppressing Subscribers. When and How?

A bigger email list isn’t always better. There are times when you must remove or suppress subscribers. Let’s see how other companies are managing their email lists.

How to write integration announcement emails.

How SaaS Companies Announce New Integrations: 10+ Email Examples

New integrations are a big deal. Learn to write announcement emails, and see how other SaaS companies are writing theirs.

Unusual, creative, and shocking SaaS emails.

10+ Unusual, Shocking & Creative SaaS Emails: Can Lifecycle Marketers Still Surprise You?

Creative SaaS emails are basically unicorns. Let’s hunt together.

“Planning for the Worst”: The Simple But Not Obvious Method for Building Automation Workflows

This simple and natural method prevents you from making common mistakes. It’s like “please break your eggs before frying them.”

20+ Report Email Examples: Demonstrating Value with Monthly & Weekly Recaps

With the recurring revenue model comes the obligation to prove recurring value. Report emails demonstrate how your software is helping users move towards their goals.

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