Userlist Blog

How to do email marketing for AI and LLM companies.

How AI SaaS Companies Do Email Marketing: Insider Stories & Examples

Should AI-native companies even bother with email marketing? Spoiler: they absolutely should.

How to Overcome the Big Send Anxiety: What SaaS Email Marketers Recommend

Hitting send on an email campaign can make anyone feel on edge. Let’s see how industry folks are dealing with the anxiety.

15+ Conference Email Examples: How Software Companies Announce Conferences and Events

A thoughtful email sequence can make the difference between an underwhelming turnout and a sold-out event.

How Often Should You Email SaaS Leads and Customers?

Send too few emails, you’re not getting results. Send too many, and your customers and leads unsubscribe. What’s the perfect cadence?

How to implement email marketing for gaming brands.

Email Marketing for Gaming Brands: 20+ Examples

Unlike classic software marketing, gaming brand emails aren’t just about features and renewals. They’re part of the game experience.

How to ask users to switch from a monthly to an annual plan.How to ask users to switch from a monthly to an annual plan.

Switching from Monthly to Annual: 10+ Email Examples to Promote Yearly Plans

Switching from monthly to annual billing is a big ask. How do you inspire customers to switch without sounding pushy or desperate?

How we redesigned our web app and website.

From Minimal to Whimsical: How We Redesigned Userlist in 2025

Enter the new Userlist: improved navigation, higher information density, and quirky illustrations. Built for product dreamers and marketing geeks.

How to maintain email list hygiene in SaaS.

SaaS Email List Hygiene: Removing, Archiving, and Suppressing Subscribers. When and How?

A bigger email list isn’t always better. There are times when you must remove or suppress subscribers. Let’s see how other companies are managing their email lists.

How to write integration announcement emails.

How SaaS Companies Announce New Integrations: 10+ Email Examples

New integrations are a big deal. Learn to write announcement emails, and see how other SaaS companies are writing theirs.

Unusual, creative, and shocking SaaS emails.

10+ Unusual, Shocking & Creative SaaS Emails: Can Lifecycle Marketers Still Surprise You?

Creative SaaS emails are basically unicorns. Let’s hunt together.

“Planning for the Worst”: The Simple But Not Obvious Method for Building Automation Workflows

This simple and natural method prevents you from making common mistakes. It’s like “please break your eggs before frying them.”

20+ Report Email Examples: Demonstrating Value with Monthly & Weekly Recaps

With the recurring revenue model comes the obligation to prove recurring value. Report emails demonstrate how your software is helping users move towards their goals.

How to Name Segments, Campaigns, and Broadcasts for SaaS Email Marketing

Email marketing assets can get messy, especially if you’re a busy SaaS marketer. How are other folks naming their email segments, campaigns, and broadcasts?

Professional tools to add to your email marketing tech stack.

35+ Professional Email Marketing Tools (Not ESPs)

Email marketing platforms can do a lot of things, but they can’t do everything. These narrow-focused professional tools can play well with your existing tool stack.

20+ Webinar Invitation Emails for SaaS: How to Announce Upcoming Events

Do webinars work? While you’re debating the idea, thousands of SaaS companies out there are doing it. These email examples show you how.

How to write scheduled maintenance emails for your SaaS.

Scheduled Maintenance: 15+ Email Examples

Scheduled service interruptions and downtimes are necessary but never ideal. Manage user expectations with these scheduled maintenance emails.

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