The show for SaaS marketers and product people.

Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

What are the processes involved in activating data with David Sepulveda

Data Activation for SaaS with David Sepulveda

You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.

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How to approach SEO for SaaS in a more creative way with Monica Lent

Creative SEO for SaaS with Monica Lent

You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.

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How to measure the ROI of your SaaS emails with Claudiu Murariu

Measuring the ROI of Email with Claudiu Murariu

You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.

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Content Curation with Jonathan Gandolf

You'll learn how to curate your content lineup manually, why content distribution is important, and more.

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Email Deliverability with Lauren Meyer

You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

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Email Strategy with Samar Owais

You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.

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What does it mean to run a product-led organization with Todd Olson

Product-led Growth with Todd Olson

You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.

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Why should SaaS founders should experience doing sales with Josh Ho

Founder-led Sales with Josh Ho

You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.

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How to leverage monetization for SaaS growth with John Kotowski

Product Monetization with John Kotowski

You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

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Can your roadmap be better than a traditional timeline or Gantt chart with Janna Bastow

Now/Next/Later Roadmapping with Janna Bastow

You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.

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