The show for SaaS marketers and product people.

Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

How to approach segmentation of marketing lists and nurture subscribers in SaaS with Jason Resnick

Segments & Lead Scoring with Jason Resnick

You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

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How should membership-focused companies think about marketing automation with Blair Wadman

Email Automation for Membership-Focused Companies with Blair Wadman

You'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips for email marketing, and more.

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How to approach cold email outreach for SaaS with Andy Cabasso

Cold Outreach Essentials with Andy Cabasso

You'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more.

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What to consider when selecting and email automation platform with Brennan Dunn

Mastering Email Software with Brennan Dunn

You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.

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How to use data and experimentation to improve SaaS marketing with Martin “Gonto” Gontovnikas

Marketing Experiments with Martin “Gonto” Gontovnikas

You'll learn practical marketing experimentation tips such as figuring out what to test, at what cadence, and much more.

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Cancellation Experiences with Baird Hall

You'll learn how to collect feedback from customers as they churn, the options you have to minimize your churn rate, the mistakes that Baird sees others making, and more.

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How does a SaaS product stand the test of time with Scott Tyburski

27 Years of Product with Scott Tyburski

You'll learn how Scott positions their product differently than competitors, how he approaches customer support, the lessons learned from nearly 30 years in the business, and more.

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How to build software for human resources with Jonny Burch

Building HR Software with Jonny Burch

We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.

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How to define customer success if your SaaS product requires consistent effort with Ashutosh Priyadarshy

Driving Behavior Change with Ashutosh Priyadarshy

You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.

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How to navigate massive growth spurts in your SaaS with Frank Barry

Navigating Massive Growth with Frank Barry

You'll learn how Tithe.ly survived exponential growth in 2020, how they stand out in a crowded space, and much more.

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