Userlist Blog

Make your SaaS email marketing effective with these strategies

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

How to reduce email marketing costs for SaaS

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

How to Build Your SaaS Waitlist: Hands-on Guide + 8 Email Examples

It’s never too early to start your SaaS waitlist: it helps you build an audience, get pre-orders, and collect early feedback. Let’s see how other SaaS brands are doing it.

How to approach SaaS relationship marketing

SaaS Relationship Marketing: 10 Strategies for Customer Retention

It’s time to shift your focus away from paid channels. Instead, try these time-tested strategies for relationship marketing.

How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

How to develop your unique email writing style to engage and convert your subscribers

How to Develop Your Email Writing Style: Hands-on Guide + 5 Examples

How do you choose the right words that resonate with your reader? And most importantly, how do you scale this across all your email marketing campaigns?

Freemium model discussion with SaaS experts

Will Freemium Work for Your SaaS? Benefits, Risks & How to Switch

Four SaaS experts talk about the dark side of freemium, and how you can switch to freemium — and back! — without cannibalizing your revenue.

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

Tips for creating marketing automation strategy for SaaS

How to Create a Marketing Automation Strategy for SaaS

In this article, we'll discuss what makes a successful SaaS marketing automation strategy and how to develop it step by step.

The Big User Onboarding Roundtable: Hard Questions Answered by SaaS Experts

How do you measure the impact of your onboarding? What interventions actually work? Four SaaS experts answer your burning questions.

Best practices for creating SaaS landing pages

25 Best Practices on SaaS Landing Page Design from Josh Garofalo

Having worked with over 100 SaaS companies on their landing pages, Josh Garofalo of Sway Copy shares his conversion tips.

The difference between marketing and transactional emails

Learn the Difference Between Marketing vs Transactional vs Lifecycle Email

Not only do we struggle with email automation, we struggle to even talk about it clearly. What’s the difference between different types of email, technically and legally?

How SaaS businesses should deal with inflation

The Founder’s Guide to Inflation with Nick Fogle: How to Raise SaaS Pricing

Nick Fogle shares why SaaS businesses should raise prices, and how exactly you can break the unpleasant news.

Email Marketing for B2C SaaS: 15+ Strategies to Win Customers at Scale

Email marketing is an essential instrument for a B2C SaaS, and you shouldn’t neglect it.This guide will help you overcome the common challenges.

The 12 Brand Archetypes: How Different SaaS Brands Make Us Feel

Other SaaS companies are successfully leveraging brand archetypes in their marketing. Can you do the same for your own SaaS brand?

How to use user generated content for your SaaS email marketing

Show, Not Tell: How to Use UGC in SaaS Email Marketing

Take advantage of user generated content for your SaaS marketing emails to boost your brand reputation and sales.

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