Userlist Blog

Tips for creating marketing automation strategy for SaaS

How to Create a Marketing Automation Strategy for SaaS

In this article, we'll discuss what makes a successful SaaS marketing automation strategy and how to develop it step by step.

Best practices for creating SaaS landing pages

25 Best Practices on SaaS Landing Page Design from Josh Garofalo

Having worked with over 100 SaaS companies on their landing pages, Josh Garofalo of Sway Copy shares his conversion tips.

The difference between marketing and transactional emails

Learn the Difference Between Marketing vs Transactional vs Lifecycle Email

Not only do we struggle with email automation, we struggle to even talk about it clearly. What’s the difference between different types of email, technically and legally?

How SaaS businesses should deal with inflation

The Founder’s Guide to Inflation with Nick Fogle: How to Raise SaaS Pricing

Nick Fogle shares why SaaS businesses should raise prices, and how exactly you can break the unpleasant news.

Email Marketing for B2C SaaS: 15+ Strategies to Win Customers at Scale

Email marketing is an essential instrument for a B2C SaaS, and you shouldn’t neglect it.This guide will help you overcome the common challenges.

The 12 Brand Archetypes: How Different SaaS Brands Make Us Feel

Other SaaS companies are successfully leveraging brand archetypes in their marketing. Can you do the same for your own SaaS brand?

How to write a funding announcement email for your SaaS

How to Announce Your Funding Round: 10+ Email Examples from Real Startups

Congratulations on securing more funding. But how exactly do you share this exciting news with your email list? See examples from real-life startups who nailed it.

How to use user generated content for your SaaS email marketing

Show, Not Tell: How to Use UGC in SaaS Email Marketing

Take advantage of user generated content for your SaaS marketing emails to boost your brand reputation and sales.

How to create and effective lead magnet for SaaS

How to Craft a SaaS Lead Magnet That Converts: 20+ Awesome Examples

Having a hard time converting website traffic? See how other B2B SaaS companies are using lead magnets to capture their visitors.

Email marketing lessons that SaaS businesses can learn from coaching and ecommerce

What SaaS Email Marketers Can Learn From Coaching & Ecommerce

Instead of drawing inspiration from your SaaS competitors, try these successful email marketing tactics from other industries.

How to do a positioning overhaul for your SaaS

How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist

You'll learn how we got our hands on April Dunford's positioning book and applied her 10-step method to solve our problem in 2019.

12+ Best SaaS Newsletter Examples: How to Write One That People Actually Want to Read

When done right, SaaS newsletters can help you convert leads and engage existing users. But newsletters also get boring. What can you do to stand out?

Account segmentation for B2B SaaS companies

Segmenting Accounts vs Individual Users: Best Practices for B2B SaaS

Do you already love the idea of account-level data? Now let’s talk about implementation: how to segment accounts vs individual users.

How to work with account-level data for B2B SaaS

What Is Account-level Data for B2B SaaS?

This guide introduces the basic concepts for account-level data. You’ll learn to measure and improve product engagement for accounts, not just individual users.

How to write effective SaaS email subject lines

26 Email Subject Line Formulas to Drive Your Open Rates (with 50+ Examples)

Subject lines are your secret weapon for driving the open rates. Learn about the different tactics and explore our 26 ready-to-use subject line formulas.

The 7 Most Important Onboarding Metrics for SaaS + 15 Strategies to Improve Them

What onboarding metrics should you be tracking, and how can you improve them? Learn about time-to-value, customer engagement rate, trial-to-paid conversion, and more

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