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Looking for ActiveCampaign Alternatives?

Tired of paying for complex features you don't need? Find your new home at Userlist — a customer messaging tool built for SaaS companies like yours. Join today and get 30% off your first three months.

Trusted by founders around the world
1. Fairly priced

Our pricing is simple, transparent, flexible, and fits both early-stage and growing SaaS companies.
See pricing

2. Clean

Do you really need all the enterprise features you've been paying for? It's time to enjoy the clean, beautiful experience.

3. Chat-free

Research shows that realtime chat widgets increase your anxiety and support costs. Our in-app messages don't include chat, by design.

4. Startup-friendly

Running a SaaS is no easy job. Our mission is to make the journey more enjoyable for you.

Ruben Gamez, founder of Docsketch

"Userlist has quickly become one of my must-have SaaS tools. It's so well designed and focused on customer messaging, unlike other bloated products I've used before."

Ruben Gamez, founder of Docsketch

All your SaaS email in one place

User Onboarding

Onboard your users with automated behavior-based campaigns. Deliver the right information at the right time.

Lifecycle Messaging

Send lifecycle emails based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.

Marketing Email

Manage your marketing emails inside Userlist, too. Now all your SaaS email is in one place. Coming Soon

Behavior-Based Campaigns

Trigger automated email campaigns based on what users do (or don’t do) in your product.

Broadcasts

Send one-off broadcasts to make announcements and promote new features.

In-App Messages

Choose the right channel for each message: deliver via email or in-app messages.

Company Accounts

Manage company accounts, not just individual users. Email users based on what's happening in the company.

Segmentation

Segment both users and companies dynamically based on their behavior data.

Built-in Templates

Use built-in campaign templates, so that you never have to start from scratch.

Keith Perhac, founder of Segmetrics

"Many-to-many company accounts are a game-changer. No one else supports many-to-many. This is the only email marketing tool that gets SaaS."

Keith Perhac, founder of Segmetrics

Feature comparison

Feature Userlist ActiveCampaign
User management
User profiles and activity feed
Company accounts
Segmentation
Behavior-based email campaigns
Visual automation builder
Advanced email styling
A/B testing
Broadcasts
In-app messages (web applications)
Text messages (SMS)
Server-side API integration
Focused on SaaS only
Chat
Help desk

Our conclusion. In terms of marketing features, ActiveCampaign offers nearly everything a human mind can imagine — for any type of business. But does it mean a good experience for you as the user? If you run a SaaS company, we recommend to take a look at tools built specifically for your niche. Userlist doesn't try to be a "one-size-fits-all" tool, but instead provides exceptional service for SaaS products. Userlist also supports company accounts which is very helpful if you're dealing with teams.

Trusted by fellow founders

SaaS founders just like you are driving product adoption, collecting feedback, and making their users awesome with Userlist.

Ruben Gamez (Docsketch)
Ruben Gamez
Docsketch
Derrick Reimer (SavvyCal)
Derrick Reimer
SavvyCal
Justin Jackson (Transistor)
Justin Jackson
Transistor
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Nusii
Louis Nicholls (SparkLoop)
Louis Nicholls
SparkLoop
Christian Genco (Fileinbox)
Christian Genco
Fileinbox
Corinn Pope (Speckled)
Corinn Pope
Speckled
Andy Hawkes (Loadster)
Andy Hawkes
Loadster
Craig Hewitt (SalesCamp)
Craig Hewitt
SalesCamp
Carlos Hernández (Quaderno)
Carlos Hernández
Quaderno
Stefan Butlin (Testpad)
Stefan Butlin
Testpad
Peter Suhm (Branch)
Peter Suhm
Branch
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
MailPoet
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover
AgentMethods

Migrate quickly & painlessly

Simple API integration

Send user events and properties into Userlist via our HTTP JSON API (or get started instantly with Segment). View the integration guide

Full-text templates

We provide full-text templates, worksheets & blueprints — so you never have to start from scratch. Easily customize them to fit your product goals.

Hands-on support

Setting up your automations can be intimidating, so you'll get hand-holding and personal advice from the founders.

Watch the demo

Get access to the pre-recorded 10-minute demo, and see Userlist in action.