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Overview
Get a brief tour of primary Userlist features
Visual Workflows
Build workflows to automate complex customer journeys
Transactional Email
Turn your receipts and notifications into marketing opportunities
Company Accounts
Onboard and engage team accounts with multiple users
Segmentation
Segment users and accounts based on their activity
In-App Messages
Send targeted notifications inside your product
Broadcasts
Send one-off announcements via different channels
API Integration
Use our developer-friendly HTTP API and libraries
Conversion Goals
Measure behavior outcomes inside your workflows
Performance Reporting
Measure your email marketing efforts with detailed reports
Reusable Snippets
Quickly compose messages with reusable text blocks
Subscription Preferences
Help users manage their subscription topics instead of unsubscribing
SaaS Email Marketing
Grow your marketing email list and convert leads to customers
User Onboarding
Increase activation with targeted onboarding campaigns
User Management
Segment users and view their profiles enriched with behavior data
Customer Success Automation
Reduce the workload for your customer success team
Blog Overview
Explore all articles
Top Guides
See our most popular articles on SaaS email marketing automation
Email Examples
Browse the library of SaaS email examples for every occasion
Guest Experts
Learn from top practitioners in the email industry
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Email Examples

How to use GIFs effectively in your SaaS email marketing.

15+ Examples of GIFs in SaaS Emails: Product Videos, Illustrations, Memes & More

When images are not enough and videos take up too much resources, GIFs give you the best of both worlds. Learn how to use them effectively in your SaaS emails.

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How to write a product launch email for SaaS

20+ Amazing SaaS Product Launch Emails

It’s finally time to launch your product to the world. How exactly do you announce its release? Let’s see how other SaaS companies write their launch emails.

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How to write SaaS milestone emails.

15+ Milestone Email Examples: Celebrating User Anniversaries & Achievements

Learn about the four types of milestone emails, and see how other SaaS companies are celebrating their user achievements.

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How to write acquisition announcement emails for SaaS

15+ Acquisition Announcement Emails from Real SaaS Companies

How do you break the big news to your customers? A good acquisition email requires finesse, transparency, and empathy.

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How to write referral emails for your SaaS product.

How to Unlock SaaS Growth with Referral Emails: 10+ Examples (Free Template Included)

Email marketing is the perfect channel for promoting your referral program. But how do you write a great referral email?

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How to use storytelling in your SaaS emails.

Storytelling in SaaS Emails: How to Stand Out in Your Customer’s Inbox

If you want to stay in your readers’ inboxes, promotional and informational emails aren’t enough. Here’s how story-driven emails can elevate your email marketing.

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Learn how to write an effective sunset email for your SaaS.

How SaaS Companies Sunset Their Products and Features: 15+ Email Examples

Making that last announcement can be overwhelming. Here’s how other companies are writing their sunset emails to maintain trust and reassure their customers.

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How to write a good renewal email for your SaaS

10+ Best Subscription Renewal Emails (Annual Payment Reminders) + Free Template for Your SaaS

A good renewal email can help you build trust and reduce churn. Let’s see how other SaaS companies remind their customers about an upcoming payment.

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How to write a trial expiration email for SaaS

20+ Trial Expiration Emails: How Other SaaS Companies Are Converting Users (Free Email Templates Included)

Convert users by writing the perfect trial expiration email. Learn about the different approaches you can use depending on the type of trial and explore our 4 ready-to-use templates.

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How to write convincing upgrade emails for SaaS

How to Write a Perfect Upgrade Email (Templates Included)

You’ll learn how to craft an effective upgrade email, and when to send it for the best results.

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How to address user obstacles and anxieties through your SaaS onboarding emails

User Obstacles and Anxieties: How to Address Them in User Onboarding Emails

User obstacles and anxieties keep some of your trials from converting. Learn how to figure out common objections using research, and see real email examples from leading SaaS brands.

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How to write a convincing feedback request email

12 Feedback Email Examples: How to Convince SaaS Customers to Share Their Opinion + Free Template

How do you motivate your users to share their opinion? Let’s see how other SaaS brands write their feedback emails.

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Tips on writing effective SaaS re-engagement emails

20+ Examples of SaaS Re-engagement Emails to Win Back Customers and Subscribers

Re-engagement emails can help you retain product users and mailing list subscribers. This article uncovers the best practices on writing them.

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Common email marketing mistakes and follow-up apology emails

9 Email Marketing Bloopers & Follow-up Apology Email Examples

Mistakes happen. Here’s how nine companies screwed up their email marketing campaigns, and how exactly they apologized.

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How to write an effective SaaS survey email

10+ Survey Email Examples for Your SaaS + Free Template

Need to run a survey? Email is your best channel. Let’s see what survey emails other SaaS companies are sending to their customers.

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How to build your SaaS waitlist

How to Feature Customer Case Studies in Your Emails: 10+ Examples

Case studies are the best kind of social proof. But how exactly do you incorporate them in your SaaS emails to drive engagement?

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Userlist, Inc.
6595 Roswell Road, STE G2130
Atlanta, GA 30328 USA
+1 470 220 7227

Helping SaaS companies with email marketing automation since 2017.

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