The show for SaaS marketers and product people.

Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

How to acquire customers through SEO with Farzad Rashidi

Customer Acquisition Strategies with Farzad Rashidi

You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.

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How to prioritize your engineering resources with Phil Alves

Prioritizing Engineering Resources with Phil Alves

You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.

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How to maximize virality and word of mouth for your SaaS with Gaurav Vohra

Virality & Word of Mouth with Gaurav Vohra

You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.

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Using Swag to Grow Your SaaS Brand with Scott Markovits

You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.

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How to uncover customers' personal motivation and leverage it for SaaS growth with Sofia Quintero

Personal Motivation in B2B SaaS with Sofia Quintero

You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.

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SaaS Brand Architecture with Karrie Sanderson

You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.

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How to approach and manage your SaaS growth processes with Asia Orangio

Managing SaaS Growth with Asia Orangio

You'll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more.

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Pricing your SaaS product with Chris Mele

Software Pricing Design with Chris Mele

You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.

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How to uncover customer insights using Jobs to Be Done with Aggelos Mouzakitis

Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis

You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

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How do SaaS metrics evolve throughout the company life cycle with Sid Jain

SaaS Metrics from $0 to $100M MRR with Sid Jain

You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.

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