The show for SaaS marketers and product people.

Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

Bullseye Customer Research with Michael Margolis

You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.

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Practical product SEO tips with David Pasztor

Product SEO with David Pasztor

You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.

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How to leverage storytelling in your SaaS business

Storytelling in SaaS with Stephen Steers

You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.

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Managing Priorities with Harry Max

You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

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Implementing Self-service SaaS with Franciska Dethlefsen

You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

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Measuring Paid Media for SaaS with Barbara Galiza

You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

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Public relations strategies for SaaS founders with Sneha Saigal

PR Strategies for Founders with Sneha Saigal

You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

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The Hybrid One Reader approach with Carolyn Beaudoin

Hybrid Messaging Approach with Carolyn Beaudoin

You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

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How to optimize your existing content for SEO with Kai Davis

SEO Optimization for Existing Content with Kai Davis

You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

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Data-powered Growth with Arpit Choudhury

You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.

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