Signatures and Sign-off Lines in SaaS Email Marketing: 70+ Examples

Even if subscribers know that emails are mass sent, sign-off lines and signatures remind your readers that there are real humans behind the content they receive.

Should you sign as a team? As a marketer? As a founder?

Is it okay for the signature to be playful?

In this post, you’ll learn what to consider when selecting sign-off lines and senders, and see what sign-off lines SaaS brands are using in their emails.

Selecting the appropriate sign-off line

Similar to email greetings, choosing the right sign-off line mainly depends on the brand voice and the email type and topic to keep it cohesive with the rest of the email.

Brand voice

The brand voice dictates the words and language you use when speaking with your audience. So select a sign-off that aligns with it.

Let’s compare examples from Help Scout and Microsoft.

Help Scout uses the casual and friendly “See you later!” in the email because their branding is helpful and friendly.

Meanwhile, Microsoft goes with a formal “With gratitude” because their brand and products are popularly used in enterprise and corporate settings.

Email type and topic

Email type and topic should also be considered in selecting the appropriate sign-off line.

For example, a brand talks to their email list subscribers in a casual and friendly manner by default but they shift the language talking about a serious topic.

Let’s look at these examples from Figma.

In the example above, Figma concludes the email with a casual “Thanks” after talking about the upcoming product and pricing changes they’ll be implementing.

But when they announced that they’ve been acquired by Adobe, they used the formal “Yours” to end the email.

Selecting the email sender

Email signatures remind your subscribers that an actual human being sent that email (even if it’s automated). Here are a few things to consider when choosing the sender.

Team size

If you’re a solo founder, you’re the only one who can sign the email.

For small teams made up of more than two people, you don’t have to default to the founder or the whole team as your email sender. Other factors like email topic should be considered when deciding on a sender.

Enterprise-sized brands can use a specific department or team as the email sender to reflect the company’s scale.

Email topic

Choosing the right sender depends on the gravity and nature of your message.

Emails about major company announcements that bring big changes to the brand and its users requires the sender to have authority and credibility.

For example, Iteratively’s founders and team signed the email when they announced that it was acquired by Amplitude:

In contrast, lower stakes emails don’t require the same level of authority. For example, if you’re writing a conference invitation email, it can be signed by your event organizing head similar to what Ahrefs did.

Elements you may include in the email signature

Sometimes a sender’s name might not be enough. Here are other elements you can include in the email signature.

Role at the SaaS company

If a new email list subscriber is receiving an email from you for the first time, it’s best to include your role at the company to properly introduce yourself.

Links to the homepage and social accounts

While it may seem redundant, including the link to your homepage lets the reader know that the sender represents the brand, thus building trust.

Some brands use the opportunity to grow their audience in other channels by including links to their social media accounts.

Photo or illustration of the signatory

Including a photo or illustration of the signatory puts a face to the name on the email signature.

Hand-written signature

Some senders prefer including their signature on the email to make it feel like an old school handwritten note.

Go-to sign-off lines

Let’s look at the common sign-off lines used by SaaS brands in their emails.

[Name(s)]

Buy Me a Coffee skips the sign-off line and just caps off this product launch email with just the sender’s name and role at the brand.

Compared to the previous example, Reform’s founder takes it a step further in this survey email by including their signature to make it feel like a personal note.

Prezi also skipped on the sign-off line but capped off their email with a cool illustration and the names of their founders.

The [product] team or a variation of it

Attio skipped the sign-off line in this pricing update email and had its whole team as the email sender.

Instead of going with the default “The [product] team” as the sender, Help Scout signs their emails with “Your friends at Help Scout” to match its helpful and friendly brand voice.

All the best

Iteratively capped off their acquisition announcement email with a casual “All the best” that reflects the established relationship they have with the user base.

Basecamp finishes this account removal email with the casual sign-off line. They also used “The crew at…” instead of defaulting to “The team…”

Best

Ryte uses the shortened version of “All the best” in this re-engagement email.

Livestorm wraps up this renewal email with the short and casual sign-off line, crediting the whole team as the sender.

Best regards

Sleeknote caps off their survey email with a formal “Best regards”.

Cheers

Polar Habits CEO wraps up this pricing update email with a friendly “Cheers”.

Transistor also went with the casual sign-off on their new feature announcement email. Aside from the founders’ names and link to the homepage, they also include signatures to make the email feel like a personal message to the reader.

Enjoy

eWebinar finishes with a casual and friendly “Enjoy” to encourage the reader to have fun exploring their latest integration.

Have a…

StoryGraph leans into the established customer relationship, closing out this email with a “Have a great weekend” when they sent this scheduled maintenance email on the Friday prior.

Kind regards

FeedHive often signs off their emails with the formal “Kindest regards”.

Motivational sign-offs

Close leaves the reader with an encouraging “Go get ‘em” to hype up the reader to jump back into the product.

Regards

Nightwatch went with the neutral and professional “Regards” for this re-engagement email.

Readable also used the neutral and professional sign-off for their renewal email. Notice that they used the brand name as the sender of the email.

What can be done better?

Renewal emails involve a big ask from the user, so it would be better if Readable used a specific team or team member as the sender to humanize the email.

We use “Regards” to cap off most of our emails. In our product launch email, we had all three founders as the signatories to share this milestone.

See you…

Figma wraps up their conference invitation email with “See you at Config” to encourage the reader to register for Config.

Help Scout sent this email a few hours before the webinar, naturally closing it off with “See you later”.

Koala sent this a webinar email a few days before the actual webinar, that’s why it ends with “See you soon”.

While Miro also ends this email with “…see you soon”, this sign-off line was used in the context that they want to see the user back on their platform.

Miro caps off their webinar email with “See you there” to convey that they’re looking forward to having the reader join the virtual event.

Google finishes off their product sunset email for Google Analytics with “See you online” to signal that they’ll still be there for the user on the new platform.

Seasonal sign-offs

Koala wraps up their year-in-review email with “Happy new year” because this was sent sometime during the holidays.

Publer does the same with their year-in-review email, but using the sign-off line “Warmest wishes for the new year”.

Sincerely

SimilarWeb closes out this funding round announcement email with the formal “Sincerely”. Since this involved a business matter for SimilarWeb, they had the founder and CEO as the sender.

Notion wraps up their pricing update email with the formal sign-off line, with the founder and the whole team credited as senders.

Take care

Lemlist leaves the reader with a friendly “Take care” to finish off this trial expiration email.

Sendinblue (now Brevo) went with the warm “Take care and speak soon” combination when they launched their Meetings tool.

Talk soon/Chat soon

Grain caps off this email with “Talk soon” to signal that the reader will be hearing more from the CEO in the future.

Abstract finishes this trial expiration email with the friendly “Talk to you soon” to convey that they look forward to the reader staying on as a customer.

SeedProd wraps up this email with “Chat soon” to express that they can talk to the team if the reader has questions about their new features.

Thanks/Thank you…

Mailchimp finishes off this account removal email with a casual “Thanks” to keep it short.

Notion ends this survey email with a “Thank you” upfront to encourage the user to complete the survey.

Krisp signs off this email with “Thanks for being with us” to thank the user for trying the platform out.

Heap caps off the email with “Thank you for your time” to thank the reader upfront, which hopefully encourages them to finish the survey.

Until…

HEY signs off this email with a casual “Until next time”, which is a friendlier way to say goodbye but also suggests that the reader will hear from them again in the future.

Tome ended this product launch email with “Until tomorrow” because they sent it a day before the official launch.

Warmly

Marco Polo goes with casual “Warmly” to sign off this account removal email.

Warm regards

Publer leaves readers with a friendly “Warm regards” for their welcome email.

Polywork also used the sign-off line plus a seasonal greeting when they announced that they’ll be sunsetting the platform.

Welcome aboard

Attio wraps up this invite your team email with “Welcome aboard” to welcome the account’s new team member to the platform.

Wishing you all the best

Typedream wraps up their rebranding announcement email with “Wishing you all the best…” to convey their well wishes for the reader.

With…

Microsoft closes their product sunset email for Skype with a formal “With gratitude”.

Clay wraps up this survey email using “With joy”, matching the friendly tone of the entire email.

Jomo uses “With love” to cap off most of their emails to convey that they made the product with love.

Yours

Figma’s CEO closed their acquisition announcement email with a formal “Yours”.

Sign-offs with a “product action” twist

Some brands get creative and put a little product action twist on their email sign-offs.

Happy budgeting

YNAB closes this trial expiration email with “Happy budgeting” to match the main purpose of their platform, which is budgeting.

Happy building

Lovable ended this promo email with “Happy building” to reinforce the tool’s core value of building apps with AI.

Happy coding

Because its customer base is made up of developers DigitalOcean, closes this newsletter with “Happy coding”.

Happy creating

Because ConvertKit (now Kit) mainly serves creators, they wrap up this upgrade email with “Happy creating”.

Happy designing

Webflow closes this email with “Happy designing” since their user base is mostly web designers.

Happy emailing

Mailmodo concludes this email with “Happy emailing”, reinforcing their platform’s core function.

Happy events

Livestorm helps users hold virtual events, so they end their email with “Happy events” as a way to remind users of that.

Happy exploring

Harvest ends this onboarding email with “Happy exploring”, reminding the reader to enjoy the process of exploring features and capabilities of their tool.

Happy listening

Audible concludes this renewal email with “Happy listening” to match the core function of their platform, which is listening to audio books.

Happy localization

Tolgee also went with an email sign-off matching their tool’s core localization functionality in this feedback email.

Happy recording

Loom wraps up their onboarding email with “Happy recording” to send off the user to start recording videos using their platform.

Happy reporting

Supermetrics finishes this trial expiration email with “Happy reporting!”, matching their platform’s core functionality.

Happy sharing

For this invite your team email, Notion ends with “Happy sharing” to match the desired CTA of this email.

Happy wireframing

Balsamiq signs-off this trial expiration email with a friendly “Have a great day and happy wireframing! :)” They also went with a friendly team signature to match the vibe.

Happy zapping

Zapier’s branding is so effective that “zapping” has become an established verb within its user base and they can use the term for their unique sign-off line.

Keep buzzing

SocialBee caps off this welcome email with “Keep buzzing” to keep consistent with the bee branding.

Productively

Instead of defaulting with the go-to “Sincerely”, Todoist puts their own twist on the sign-off by ending this milestone email with “Productively”, aligning with the platform’s main productivity value.

Stay safe

While it might seem like a typical sign-off line, NordPass uses “Stay safe” in their emails to echo their product’s core value of keeping users’ passwords and sensitive credentials safe.

To higher rankings

AIOSEO concludes this year-in-review email with “To higher rankings…” that conveys their wishes for the new year.

To the top of the SERPs

SERPWoo uses “To the top of the SERPs” to wrap up their emails, reminding their users what the platform can help them do. They added “For one last time” in the beginning of the sign-off to signify that this product sunset email will be their final email.

Uniquely yours

Microsoft ends this waitlist email for their Designer product with “Uniquely yours”, reiterating its core capability of helping users create designs that are uniquely theirs.

With love and lattes

Buy Me a Coffee gives us their own spin on the “With…” sign-off by concluding this year-in-review email with “With love and lattes” that aligns with their coffee branding.

Yours in video

Vimeo adds their own twist to the “Yours in…” sign-off line with “Yours in video” in this renewal email, reiterating their core product function.

End the email on a pleasant note

The sign-off line and signature are among the last things your subscribers read, so make sure to end your emails on a pleasant note.

Different emails call for different sign-off lines. Look at your brand voice and consider factors like the email topic to select the most appropriate one.

Happy emailing! (wink)