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Overview
Get a brief tour of primary Userlist features
Visual Workflows
Build workflows to automate complex customer journeys
Transactional Email
Turn your receipts and notifications into marketing opportunities
Company Accounts
Onboard and engage team accounts with multiple users
Segmentation
Segment users and accounts based on their activity
In-App Messages
Send targeted notifications inside your product
Broadcasts
Send one-off announcements via different channels
API Integration
Use our developer-friendly HTTP API and libraries
Conversion Goals
Measure behavior outcomes inside your workflows
Performance Reporting
Measure your email marketing efforts with detailed reports
Reusable Snippets
Quickly compose messages with reusable text blocks
Subscription Preferences
Help users manage their subscription topics instead of unsubscribing
SaaS Email Marketing
Grow your marketing email list and convert leads to customers
User Onboarding
Increase activation with targeted onboarding campaigns
User Management
Segment users and view their profiles enriched with behavior data
Customer Success Automation
Reduce the workload for your customer success team
Blog Overview
Explore all articles
Top Guides
See our most popular articles on SaaS email marketing automation
Email Examples
Browse the library of SaaS email examples for every occasion
Guest Experts
Learn from top practitioners in the email industry
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Email Examples

How to write a funding announcement email for your SaaS

How to Announce Your Funding Round: 10+ Email Examples from Real Startups

Congratulations on securing more funding. But how exactly do you share this exciting news with your email list? See examples from real-life startups who nailed it.

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Tips on writing effective SaaS re-engagement emails

20+ Examples of SaaS Re-engagement Emails to Win Back Customers and Subscribers

Re-engagement emails can help you retain product users and mailing list subscribers. This article uncovers the best practices on writing them.

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How to write an effective SaaS survey email

15+ Survey Email Examples for Your SaaS + Free Template

Need to run a survey? Email is your best channel. Let’s see what survey emails other SaaS companies are sending to their customers.

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How to build your SaaS waitlist

How to Feature Customer Case Studies in Your Emails: 10+ Examples

Case studies are the best kind of social proof. But how exactly do you incorporate them in your SaaS emails to drive engagement?

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How to write a cancellation email for SaaS

15+ Cancellation Email Examples for SaaS: How to Get Feedback & Stay Friends

Sure, the relationship may have gone sour by the time someone cancels. But there’s still plenty you can do. Let’s see how other SaaS brands handle their cancellation emails.

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How to ask users to switch from a monthly to an annual plan.How to ask users to switch from a monthly to an annual plan.

Switching from Monthly to Annual: 10+ Email Examples to Promote Yearly Plans

Switching from monthly to annual billing is a big ask. How do you inspire customers to switch without sounding pushy or desperate?

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How to write an engaging SaaS newsletter

12+ Best SaaS Newsletter Examples: How to Write One That People Actually Want to Read

When done right, SaaS newsletters can help you convert leads and engage existing users. But newsletters also get boring. What can you do to stand out?

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How to write better welcome emails for your SaaS

10+ Welcome Email Examples (Good and Bad) to Inspire Your SaaS Onboarding

Learn to write better SaaS welcome emails. It’s not just about personalization, but also improving your subject lines, readability, CTAs, and more.

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How to write effective CTA emails for SaaS.

15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers

Not all your emails should be humble. Strong, focused CTA emails help you drive conversions and get the desired email marketing ROI.

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How to write integration announcement emails.

How SaaS Companies Announce New Integrations: 10+ Email Examples

New integrations are a big deal. Learn to write announcement emails, and see how other SaaS companies are writing theirs.

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Unusual, creative, and shocking SaaS emails.

10+ Unusual, Shocking & Creative SaaS Emails: Can Lifecycle Marketers Still Surprise You?

Creative SaaS emails are basically unicorns. Let’s hunt together.

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How to create an impactful plain text email for your SaaS.

Why SaaS Companies Choose “Old School” Plain Text Emails: 20s+ Examples

Sometimes going back to the classics is a good idea. Let’s see how other SaaS companies build relationships using “old school” plain text emails.

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How to write a year-in-review email for your SaaS

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

Year-in-review emails can help you nurture relationships with customers, placing them at the center of your story and your brand’s success.

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How to write SaaS report emails.

20+ Report Email Examples: Demonstrating Value with Monthly & Weekly Recaps

With the recurring revenue model comes the obligation to prove recurring value. Report emails demonstrate how your software is helping users move towards their goals.

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How to write webinar invitation emails.

20+ Webinar Invitation Emails for SaaS: How to Announce Upcoming Events

Do webinars work? While you’re debating the idea, thousands of SaaS companies out there are doing it. These email examples show you how.

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How to write scheduled maintenance emails for your SaaS.

Scheduled Maintenance: 15+ Email Examples

Scheduled service interruptions and downtimes are necessary but never ideal. Manage user expectations with these scheduled maintenance emails.

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Userlist, Inc.
6595 Roswell Road, STE G2130
Atlanta, GA 30328 USA
+1 470 220 7227

Helping SaaS companies with email marketing automation since 2017.

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