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Overview
Get a brief tour of primary Userlist features
Visual Workflows
Build workflows to automate complex customer journeys
Transactional Email
Turn your receipts and notifications into marketing opportunities
Company Accounts
Onboard and engage team accounts with multiple users
Segmentation
Segment users and accounts based on their activity
In-App Messages
Send targeted notifications inside your product
Broadcasts
Send one-off announcements via different channels
API Integration
Use our developer-friendly HTTP API and libraries
Conversion Goals
Measure behavior outcomes inside your workflows
Performance Reporting
Measure your email marketing efforts with detailed reports
Reusable Snippets
Quickly compose messages with reusable text blocks
Subscription Preferences
Help users manage their subscription topics instead of unsubscribing
SaaS Email Marketing
Grow your marketing email list and convert leads to customers
User Onboarding
Increase activation with targeted onboarding campaigns
User Management
Segment users and view their profiles enriched with behavior data
Customer Success Automation
Reduce the workload for your customer success team
Blog Overview
Explore all articles
Top Guides
See our most popular articles on SaaS email marketing automation
Email Examples
Browse the library of SaaS email examples for every occasion
Guest Experts
Learn from top practitioners in the email industry
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Jane Portman

Jane Portman is the co-founder of Userlist. Her mission is to help SaaS companies leverage the power of email marketing automation. Mom of three, Jane also enjoys scuba diving and runs two podcast shows: UI Breakfast and Better Done Than Perfect.

Jane Portman

Articles by Jane Portman

How to do in-app notifications for SaaS

In-app Notifications: The Complete Guide for SaaS

In-app notifications are a great way to move users forward in the customer journey. Learn how to send the right message at the right time.

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How to create and activation funnel for your SaaS

How to Create an Activation Funnel to Grow Your SaaS

You’ll learn how to create an activation funnel that can drive growth for your SaaS business.

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ActiveCampaign alternatives that SaaS businesses can use

16 Best ActiveCampaign Alternatives for SaaS

We’ll look at ActiveCampaign alternatives that are a better choice for SaaS email marketing.

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15 Mailchimp Alternatives for SaaS Companies

15 Mailchimp Alternatives for SaaS Companies

We’ll look at Mailchimp alternatives that are a great choice specifically for SaaS email marketing.

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How to do user engagement for SaaS

What is User Engagement? The Complete Guide for SaaS

We’ll look at how to calculate user retention rates, and what you can do to improve them.

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How to replicate one-on-one sales with your email marketing automation

Replicating 1:1 Sales with Email Automation: Advice from Brennan Dunn

Brennan Dunn shows you how you can turn your email marketing platform into your evergreen salesperson.

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How to write convincing upgrade emails for SaaS

How to Write a Perfect Upgrade Email (Templates Included)

You’ll learn how to craft an effective upgrade email, and when to send it for the best results.

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How to optimize your customer value through segmentation

Using Segments to Optimize Customer Value: Advice from Keith Perhac

Keith Perhac shares how to identify your most valuable leads, and convert them into paid customers.

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ConvertKit alternatives that SaaS businesses can use

16 Best ConvertKit Alternatives for SaaS

We’ll look at ConvertKit alternatives that can better serve SaaS needs.

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How to calculate and improve SaaS user retention

How to Calculate and Improve SaaS User Retention Rate?

We’ll look at how to calculate user retention rate and what you can do to improve it.

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Tips on defining your sales promise and optimizing the onboarding process for your SaaS

The One Metric for User Onboarding: Advice from Claudiu Murariu

Claudiu Murariu shares their best practices in defining your sales promise and optimizing your onboarding process.

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How to maximize customer health scores for your SaaS business

Tips and Trends for Customer Health Scores from Philipp Wolf

Philipp Wolf shares his tips for using customer health scores to reduce churn, retain customers, and grow your revenue.

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How to measure and improve SaaS user activation

What is User Activation in SaaS?

We’ll look at what user activation is, and what you can do to increase your activation rates.

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SaaS email marketing challenges

The Big List of 70 SaaS Email Marketing Challenges

Can you relate to any of the email marketingchallenges on this list?

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How to maximize Voice of the Customer for your SaaS business

12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen

Previously working as a growth expert for several companies, Ferdinand Goetzen of Reveall shares his tips for listening to the voice of the customer.

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How to map out your email marketing automation

24 Tips on Mapping Email Marketing Automation from Chris L. Davis

Having worked with fast-growing SaaS companies, Chris L. Davis of Automation Bridge shares his tips for mapping email marketing and automation.

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Contact Us
Userlist, Inc.
6595 Roswell Road, STE G2130
Atlanta, GA 30328 USA
+1 470 220 7227

Helping SaaS companies with email marketing automation since 2017.

We contribute 1% of all revenue to Stripe Climate to remove CO₂ from the atmosphere.

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