The Best User Onboarding Software for SaaS: 25+ Tools
We’re looking at a variety of user onboarding tools that can help you with SaaS user activation.
Read moreJane Portman
Jane Portman is the co-founder of Userlist. Her mission is to help SaaS companies leverage the power of email marketing automation. Mom of three, Jane also enjoys scuba diving and runs two podcast shows: UI Breakfast and Better Done Than Perfect.
Articles by Jane Portman
From Minimal to Whimsical: How We Redesigned Userlist in 2025
Enter the new Userlist: improved navigation, higher information density, and quirky illustrations. Built for product dreamers and marketing geeks.
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“Planning for the Worst”: The Simple But Not Obvious Method for Building Automation Workflows
This simple and natural method prevents you from making common mistakes. It’s like “please break your eggs before frying them.”
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Atomic Emails: Our Proven Method for Writing Email Campaigns
Don’t wait for the muse. Write a high-performing email campaign in just a few hours, based on the resources you already have.
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Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?
How do you market to developers while keeping your face and customer loyalty? What emails can you send so that your users want to stay subscribed?
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50+ Best SaaS Podcasts: What You Should Be Listening to in 2024
Here's a curated collection of top SaaS podcasts for you. We have arranged the shows by category, and included links to most popular podcast listening apps.
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SaaS Email Marketing Strategy: Everything You Need to Know
Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.
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How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies
High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?
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Email Marketing for “Unpopular” SaaS Pricing Models
What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.
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How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways
Learn how to confidently set up email campaigns based on user behavior data like events and properties.
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How to Create a Marketing Automation Strategy for SaaS
In this article, we'll discuss what makes a successful SaaS marketing automation strategy and how to develop it step by step.
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Learn the Difference Between Marketing vs Transactional vs Lifecycle Email
Not only do we struggle with email automation, we struggle to even talk about it clearly. What’s the difference between different types of email, technically and legally?
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Email Marketing for B2C SaaS: 15+ Strategies to Win Customers at Scale
Email marketing is an essential instrument for a B2C SaaS, and you shouldn’t neglect it.This guide will help you overcome the common challenges.
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How to Craft a SaaS Lead Magnet That Converts: 20+ Awesome Examples
Having a hard time converting website traffic? See how other B2B SaaS companies are using lead magnets to capture their visitors.
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How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
You'll learn how we got our hands on April Dunford's positioning book and applied her 10-step method to solve our problem in 2019.
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Segmenting Accounts vs Individual Users: Best Practices for B2B SaaS
Do you already love the idea of account-level data? Now let’s talk about implementation: how to segment accounts vs individual users.
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