Userlist Blog

Everything you need to know about SaaS email marketing strategy from industry experts and fellow marketers.

How to write effective CTA emails for SaaS.

15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers

Not all your emails should be humble. Strong, focused CTA emails help you drive conversions and get the desired email marketing ROI.

How to write a rebranding and redesign announcement email for SaaS

10+ Rebranding & Redesign Announcement Email Examples

Every few years SaaS brands take a bold leap and embrace a new identity. How do you share this milestone with your customers?

How to write an account deletion/deactivation email for your SaaS.

Deleting Inactive User Accounts: 20+ Email Examples

“Cleaning up” inactive accounts? Here’s how you can notify your users to avoid frustration and maintain a human relationship.

Tips on writing a pricing update email for SaaS

How to Write a Pricing Update Email: 15+ Examples from Real SaaS Companies

What makes a good pricing update email? How do you make the customers feel safe, not worried? Learn how to structure such emails using real examples from SaaS companies.

How to create an impactful plain text email for your SaaS.

Why SaaS Companies Choose “Old School” Plain Text Emails: 15+ Examples

Sometimes going back to the classics is a good idea. Let’s see how other SaaS companies build relationships using “old school” plain text emails.

How to write an announcement email for your new SaaS feature.

How to Make a New Feature Announcement: 20+ Email Examples

Do you make your feature announcement email short and catchy, or long and detailed? Can you use this email to achieve other goals, like sales? Let’s answer these questions and see how other companies do it.

Discounts & Promotions in SaaS Email Marketing: 15+ Email Examples

Done right, discounts accelerate your product growth. Done wrong, they look cheap and cut into your margins. How do you strike a balance?

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Top Guides

How to write high-performing email campaigns.

Atomic Emails: Our Proven Method for Writing Email Campaigns

Don’t wait for the muse. Write a high-performing email campaign in just a few hours, based on the resources you already have.

Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?

How do you market to developers while keeping your face and customer loyalty? What emails can you send so that your users want to stay subscribed?

How to manage one email list when you have multiple SaaS products

One Email List, Multiple Products: How to Orchestrate Your Campaigns

Offering multiple apps in your portfolio? Use these tips to orchestrate your marketing email list and tactfully cross-promote your products.

Make your SaaS email marketing effective with these strategies

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

How to reduce email marketing costs for SaaS

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

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Email Examples

10+ Rebranding & Redesign Announcement Email Examples

Every few years SaaS brands take a bold leap and embrace a new identity. How do you share this milestone with your customers?

Deleting Inactive User Accounts: 20+ Email Examples

“Cleaning up” inactive accounts? Here’s how you can notify your users to avoid frustration and maintain a human relationship.

How to Write a Pricing Update Email: 15+ Examples from Real SaaS Companies

What makes a good pricing update email? How do you make the customers feel safe, not worried? Learn how to structure such emails using real examples from SaaS companies.

Why SaaS Companies Choose “Old School” Plain Text Emails: 15+ Examples

Sometimes going back to the classics is a good idea. Let’s see how other SaaS companies build relationships using “old school” plain text emails.

How to Make a New Feature Announcement: 20+ Email Examples

Do you make your feature announcement email short and catchy, or long and detailed? Can you use this email to achieve other goals, like sales? Let’s answer these questions and see how other companies do it.

Discounts & Promotions in SaaS Email Marketing: 15+ Email Examples

Done right, discounts accelerate your product growth. Done wrong, they look cheap and cut into your margins. How do you strike a balance?

How to use GIFs effectively in your SaaS email marketing.

15+ Examples of GIFs in SaaS Emails: Product Videos, Illustrations, Memes & More

When images are not enough and videos take up too much resources, GIFs give you the best of both worlds. Learn how to use them effectively in your SaaS emails.

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