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Userlist Blog

Everything you need to know about SaaS email marketing strategy from industry experts and fellow marketers.

Professional tools to add to your email marketing tech stack.

35+ Professional Email Marketing Tools (Not ESPs)

Email marketing platforms can do a lot of things, but they can’t do everything. These narrow-focused professional tools can play well with your existing tool stack.

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How to write webinar invitation emails.

20+ Webinar Invitation Emails for SaaS: How to Announce Upcoming Events

Do webinars work? While you’re debating the idea, thousands of SaaS companies out there are doing it. These email examples show you how.

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How to write scheduled maintenance emails for your SaaS.

Scheduled Maintenance: 15+ Email Examples

Scheduled service interruptions and downtimes are necessary but never ideal. Manage user expectations with these scheduled maintenance emails.

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How to write a year-in-review email for your SaaS

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

Year-in-review emails can help you nurture relationships with customers, placing them at the center of your story and your brand’s success.

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How to write team invite emails for your SaaS

20+ “Invite Your Team” Email Examples

These simple emails boost adoption and are easy to write. Let’s see how other SaaS companies are doing theirs.

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How to write effective CTA emails for SaaS.

15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers

Not all your emails should be humble. Strong, focused CTA emails help you drive conversions and get the desired email marketing ROI.

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How to write a rebranding and redesign announcement email for SaaS

10+ Rebranding & Redesign Announcement Email Examples

Every few years SaaS brands take a bold leap and embrace a new identity. How do you share this milestone with your customers?

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Top Guides

How to write high-performing email campaigns.

Atomic Emails: Our Proven Method for Writing Email Campaigns

Don’t wait for the muse. Write a high-performing email campaign in just a few hours, based on the resources you already have.

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How to do email marketing for devtools.

Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?

How do you market to developers while keeping your face and customer loyalty? What emails can you send so that your users want to stay subscribed?

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How to manage one email list when you have multiple SaaS products

One Email List, Multiple Products: How to Orchestrate Your Campaigns

Offering multiple apps in your portfolio? Use these tips to orchestrate your marketing email list and tactfully cross-promote your products.

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Make your SaaS email marketing effective with these strategies

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

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How to reduce email marketing costs for SaaS

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

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How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

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How to trigger a behavior-based email campaign

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

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Email Examples

How to write webinar invitation emails.

20+ Webinar Invitation Emails for SaaS: How to Announce Upcoming Events

Do webinars work? While you’re debating the idea, thousands of SaaS companies out there are doing it. These email examples show you how.

Read more

How to write scheduled maintenance emails for your SaaS.

Scheduled Maintenance: 15+ Email Examples

Scheduled service interruptions and downtimes are necessary but never ideal. Manage user expectations with these scheduled maintenance emails.

Read more

How to write a year-in-review email for your SaaS

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

Year-in-review emails can help you nurture relationships with customers, placing them at the center of your story and your brand’s success.

Read more

How to write team invite emails for your SaaS

20+ “Invite Your Team” Email Examples

These simple emails boost adoption and are easy to write. Let’s see how other SaaS companies are doing theirs.

Read more

How to write effective CTA emails for SaaS.

15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers

Not all your emails should be humble. Strong, focused CTA emails help you drive conversions and get the desired email marketing ROI.

Read more

How to write a rebranding and redesign announcement email for SaaS

10+ Rebranding & Redesign Announcement Email Examples

Every few years SaaS brands take a bold leap and embrace a new identity. How do you share this milestone with your customers?

Read more

How to write an account deletion/deactivation email for your SaaS.

Deleting Inactive User Accounts: 20+ Email Examples

“Cleaning up” inactive accounts? Here’s how you can notify your users to avoid frustration and maintain a human relationship.

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Guest Experts

How to write a year-in-review email for your SaaS

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

Year-in-review emails can help you nurture relationships with customers, placing them at the center of your story and your brand’s success.

Read more

How to drive engagement in your SaaS emails with content

How To Drive Engagement In SaaS Emails: 25+ Content Ideas

What exactly should you write in your emails to drive engagement? Let’s see what other brands are doing.

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How to address user obstacles and anxieties through your SaaS onboarding emails

User Obstacles and Anxieties: How to Address Them in User Onboarding Emails

User obstacles and anxieties keep some of your trials from converting. Learn how to figure out common objections using research, and see real email examples from leading SaaS brands.

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Common email marketing mistakes and follow-up apology emails

9 Email Marketing Bloopers & Follow-up Apology Email Examples

Mistakes happen. Here’s how nine companies screwed up their email marketing campaigns, and how exactly they apologized.

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How to approach SaaS relationship marketing

SaaS Relationship Marketing: 10 Strategies for Customer Retention

It’s time to shift your focus away from paid channels. Instead, try these time-tested strategies for relationship marketing.

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How to develop your unique email writing style to engage and convert your subscribers

How to Develop Your Email Writing Style: Hands-on Guide + 5 Examples

How do you choose the right words that resonate with your reader? And most importantly, how do you scale this across all your email marketing campaigns?

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Freemium model discussion with SaaS experts

Will Freemium Work for Your SaaS? Benefits, Risks & How to Switch

Four SaaS experts talk about the dark side of freemium, and how you can switch to freemium — and back! — without cannibalizing your revenue.

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