Userlist Blog

Everything you need to know about SaaS email marketing strategy from industry experts and fellow marketers.

How to write a funding announcement email for your SaaS

How to Announce Your Funding Round: 10+ Email Examples from Real Startups

Congratulations on securing more funding. But how exactly do you share this exciting news with your email list? See examples from real-life startups who nailed it.

Tips on writing effective SaaS re-engagement emails

20+ Examples of SaaS Re-engagement Emails to Win Back Customers and Subscribers

Re-engagement emails can help you retain product users and mailing list subscribers. This article uncovers the best practices on writing them.

How to write an effective SaaS survey email

15+ Survey Email Examples for Your SaaS + Free Template

Need to run a survey? Email is your best channel. Let’s see what survey emails other SaaS companies are sending to their customers.

How to Feature Customer Case Studies in Your Emails: 10+ Examples

Case studies are the best kind of social proof. But how exactly do you incorporate them in your SaaS emails to drive engagement?

How to write a cancellation email for SaaS

15+ Cancellation Email Examples for SaaS: How to Get Feedback & Stay Friends

Sure, the relationship may have gone sour by the time someone cancels. But there’s still plenty you can do. Let’s see how other SaaS brands handle their cancellation emails.

How to ask users to switch from a monthly to an annual plan.How to ask users to switch from a monthly to an annual plan.

Switching from Monthly to Annual: 10+ Email Examples to Promote Yearly Plans

Switching from monthly to annual billing is a big ask. How do you inspire customers to switch without sounding pushy or desperate?

How we redesigned our web app and website.

From Minimal to Whimsical: How We Redesigned Userlist in 2025

Enter the new Userlist: improved navigation, higher information density, and quirky illustrations. Built for product dreamers and marketing geeks.

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Top Guides

“Planning for the Worst”: The Simple But Not Obvious Method for Building Automation Workflows

This simple and natural method prevents you from making common mistakes. It’s like “please break your eggs before frying them.”

How to write high-performing email campaigns.

Atomic Emails: Our Proven Method for Writing Email Campaigns

Don’t wait for the muse. Write a high-performing email campaign in just a few hours, based on the resources you already have.

Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?

How do you market to developers while keeping your face and customer loyalty? What emails can you send so that your users want to stay subscribed?

How to manage one email list when you have multiple SaaS products

One Email List, Multiple Products: How to Orchestrate Your Campaigns

Offering multiple apps in your portfolio? Use these tips to orchestrate your marketing email list and tactfully cross-promote your products.

Make your SaaS email marketing effective with these strategies

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

How to reduce email marketing costs for SaaS

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

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Email Examples

20+ Examples of SaaS Re-engagement Emails to Win Back Customers and Subscribers

Re-engagement emails can help you retain product users and mailing list subscribers. This article uncovers the best practices on writing them.

15+ Survey Email Examples for Your SaaS + Free Template

Need to run a survey? Email is your best channel. Let’s see what survey emails other SaaS companies are sending to their customers.

How to Feature Customer Case Studies in Your Emails: 10+ Examples

Case studies are the best kind of social proof. But how exactly do you incorporate them in your SaaS emails to drive engagement?

15+ Cancellation Email Examples for SaaS: How to Get Feedback & Stay Friends

Sure, the relationship may have gone sour by the time someone cancels. But there’s still plenty you can do. Let’s see how other SaaS brands handle their cancellation emails.

Switching from Monthly to Annual: 10+ Email Examples to Promote Yearly Plans

Switching from monthly to annual billing is a big ask. How do you inspire customers to switch without sounding pushy or desperate?

12+ Best SaaS Newsletter Examples: How to Write One That People Actually Want to Read

When done right, SaaS newsletters can help you convert leads and engage existing users. But newsletters also get boring. What can you do to stand out?