Userlist Blog

Everything you need to know about SaaS email marketing strategy from industry experts and fellow marketers.

“Planning for the Worst”: The Simple But Not Obvious Method for Building Automation Workflows

This simple and natural method prevents you from making common mistakes. It’s like “please break your eggs before frying them.”

How to write a year-in-review email for your SaaS

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

Year-in-review emails can help you nurture relationships with customers, placing them at the center of your story and your brand’s success.

20+ Report Email Examples: Demonstrating Value with Monthly & Weekly Recaps

With the recurring revenue model comes the obligation to prove recurring value. Report emails demonstrate how your software is helping users move towards their goals.

How to Name Segments, Campaigns, and Broadcasts for SaaS Email Marketing

Email marketing assets can get messy, especially if you’re a busy SaaS marketer. How are other folks naming their email segments, campaigns, and broadcasts?

Professional tools to add to your email marketing tech stack.

35+ Professional Email Marketing Tools (Not ESPs)

Email marketing platforms can do a lot of things, but they can’t do everything. These narrow-focused professional tools can play well with your existing tool stack.

20+ Webinar Invitation Emails for SaaS: How to Announce Upcoming Events

Do webinars work? While you’re debating the idea, thousands of SaaS companies out there are doing it. These email examples show you how.

How to write scheduled maintenance emails for your SaaS.

Scheduled Maintenance: 15+ Email Examples

Scheduled service interruptions and downtimes are necessary but never ideal. Manage user expectations with these scheduled maintenance emails.

View all articles

Top Guides

How to write high-performing email campaigns.

Atomic Emails: Our Proven Method for Writing Email Campaigns

Don’t wait for the muse. Write a high-performing email campaign in just a few hours, based on the resources you already have.

Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?

How do you market to developers while keeping your face and customer loyalty? What emails can you send so that your users want to stay subscribed?

How to manage one email list when you have multiple SaaS products

One Email List, Multiple Products: How to Orchestrate Your Campaigns

Offering multiple apps in your portfolio? Use these tips to orchestrate your marketing email list and tactfully cross-promote your products.

Make your SaaS email marketing effective with these strategies

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

How to reduce email marketing costs for SaaS

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

View all in this category

Email Examples

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

Year-in-review emails can help you nurture relationships with customers, placing them at the center of your story and your brand’s success.

20+ Report Email Examples: Demonstrating Value with Monthly & Weekly Recaps

With the recurring revenue model comes the obligation to prove recurring value. Report emails demonstrate how your software is helping users move towards their goals.