Guest Experts

How to optimize your customer value through segmentation

Using Segments to Optimize Customer Value: Advice from Keith Perhac

Keith Perhac shares how to identify your most valuable leads, and convert them into paid customers.

Tips on defining your sales promise and optimizing the onboarding process for your SaaS

The One Metric for User Onboarding: Advice from Claudiu Murariu

Claudiu Murariu shares their best practices in defining your sales promise and optimizing your onboarding process.

How to maximize customer health scores for your SaaS business

Tips and Trends for Customer Health Scores from Philipp Wolf

Philipp Wolf shares his tips for using customer health scores to reduce churn, retain customers, and grow your revenue.

How to maximize Voice of the Customer for your SaaS business

12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen

Previously working as a growth expert for several companies, Ferdinand Goetzen of Reveall shares his tips for listening to the voice of the customer.

How to map out your email marketing automation

24 Tips on Mapping Email Marketing Automation from Chris L. Davis

Having worked with fast-growing SaaS companies, Chris L. Davis of Automation Bridge shares his tips for mapping email marketing and automation.

A discussion about lifecycle email essentials with four experts

Lifecycle Email Essentials (Webinar Recap)

We’re talking with a panel of marketing experts about the frameworks they rely on to plan email campaigns across the entire customer journey: from onboarding, all the way to expansion and referral.

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