We’re talking with a panel of marketing experts about the frameworks they rely on to plan email campaigns across the entire customer journey: from onboarding, all the way to expansion and referral. If you’re overwhelmed at the thought of planning email campaigns for your SaaS users — or if you have a few campaigns running, but they’re not performing like you wish they would — this webinar is totally for you.
Who are the experts?
- Val Geisler: email strategist for MRR-focused companies
- Brian Sun: lifecycle marketing @ OpenDoor
- Logan Herr: co-founder @ Ottomate
- Claire Suellentrop: co-founder & head of marketing @ Userlist
Watch the recap
Shownotes
- Claire’s diagram for SaaS user lifecycle model
- MindNode, XMind, Miro (previously RealtimeBoard), Lucidchart, Airstory — tools for mapping out user flows and email sequences
- Ottomate — Brian and Logan’s agency
- Val’s website
- Follow our experts on Twitter: @lovevalgeisler, @ItsBrianSun, @ClaireSuellen
