Guest Experts

How Often Should You Email SaaS Leads and Customers?

Send too few emails, you’re not getting results. Send too many, and your customers and leads unsubscribe. What’s the perfect cadence?

How to maintain email list hygiene in SaaS.

SaaS Email List Hygiene: Removing, Archiving, and Suppressing Subscribers. When and How?

A bigger email list isn’t always better. There are times when you must remove or suppress subscribers. Let’s see how other companies are managing their email lists.

How to write a year-in-review email for your SaaS

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

Year-in-review emails can help you nurture relationships with customers, placing them at the center of your story and your brand’s success.

How to Name Segments, Campaigns, and Broadcasts for SaaS Email Marketing

Email marketing assets can get messy, especially if you’re a busy SaaS marketer. How are other folks naming their email segments, campaigns, and broadcasts?

How to address user obstacles and anxieties through your SaaS onboarding emails

User Obstacles and Anxieties: How to Address Them in User Onboarding Emails

User obstacles and anxieties keep some of your trials from converting. Learn how to figure out common objections using research, and see real email examples from leading SaaS brands.

Common email marketing mistakes and follow-up apology emails

9 Email Marketing Bloopers & Follow-up Apology Email Examples

Mistakes happen. Here’s how nine companies screwed up their email marketing campaigns, and how exactly they apologized.

How to drive engagement in your SaaS emails with content

How To Drive Engagement In SaaS Emails: 25+ Content Ideas

What exactly should you write in your emails to drive engagement? Let’s see what other brands are doing.

How to approach SaaS relationship marketing

SaaS Relationship Marketing: 10 Strategies for Customer Retention

It’s time to shift your focus away from paid channels. Instead, try these time-tested strategies for relationship marketing.

How to develop your unique email writing style to engage and convert your subscribers

How to Develop Your Email Writing Style: Hands-on Guide + 5 Examples

How do you choose the right words that resonate with your reader? And most importantly, how do you scale this across all your email marketing campaigns?

Freemium model discussion with SaaS experts

Will Freemium Work for Your SaaS? Benefits, Risks & How to Switch

Four SaaS experts talk about the dark side of freemium, and how you can switch to freemium — and back! — without cannibalizing your revenue.

The Big User Onboarding Roundtable: Hard Questions Answered by SaaS Experts

How do you measure the impact of your onboarding? What interventions actually work? Four SaaS experts answer your burning questions.

Best practices for creating SaaS landing pages

25 Best Practices on SaaS Landing Page Design from Josh Garofalo

Having worked with over 100 SaaS companies on their landing pages, Josh Garofalo of Sway Copy shares his conversion tips.

How SaaS businesses should deal with inflation

The Founder’s Guide to Inflation with Nick Fogle: How to Raise SaaS Pricing

Nick Fogle shares why SaaS businesses should raise prices, and how exactly you can break the unpleasant news.

Email marketing lessons that SaaS businesses can learn from coaching and ecommerce

What SaaS Email Marketers Can Learn From Coaching & Ecommerce

Instead of drawing inspiration from your SaaS competitors, try these successful email marketing tactics from other industries.

How to maximize viral loops for your SaaS

Using Viral Loops for Customer Acquisition: Advice from Patrick Thompson

Patrick Thompson gives advice on how to measure virality and use it to acquire more customers for your SaaS product.

How to Get Better at Customer Interviews: Advice from Michele Hansen

Michele Hansen shares tips on how to interview your customers with empathy and confidence.

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