Hey Product Hunt 👋 Get 30% off your first 3 months if you sign up using this link

Updates |

Why mighty competition is good

Customer messaging is a crowded marketplace. Userlist operates in a cosy SaaS niche, but our product idea is neither new nor revolutionary. Do we sleep well? Should we be scared of mighty new competitors?

You'd think so.

But many things in business are counter-intuitive. Competition is actually good, and here's the reasoning:

  • Any successful competitor is going to shine extra spotlight on the need for customer messaging.
  • The industry of customer messaging lacks clarity and awareness — that will improve, too.
  • Being a well-known alternative, competition can serve as a great reference point in customer conversations, similar to how Intercom is a well-known reference point now.
  • It's much easier to sell ice cream on a busy beach.
  • More companies moving in the same direction is a good sign of a legitimate industry (something like peer validation).

In his interview back in 2016, Alex Yumashev of Jitbit gave a piece of advice that I keep quoting often. He said that if he had to start from scratch, he'd start another help desk product. Because it's a bulletproof market category.

Kevin Conti gives similar advice as he helps other founders come up with SaaS ideas.

In our case, we hope that our competitors will help make customer messaging more bulletproof, too. Remember, it's not a zero-sum game.

— Regards, Jane.

Get your free planning worksheets

Ready to level up your customer messaging strategy? Join our mailing list below, and we'll send you a copy of printable email planning worksheets. With the worksheets, you will:

  • Brainstorm your email strategy
  • Plan your properties and events for the integration
  • Plan your campaigns and segments
  • Plan your account-level data (bonus section)