It’s Jane on the line today with some cool news. We’d love to see you at Business of Software 2018 in Boston because…
Our co-founder Claire was invited to speak there! Alongside other amazing folks like David Cancel of Drift, Peldi of Balsamiq, and Jared Spool (who simply doesn’t need an introduction, at least in my little UI/UX world).
Here’s Claire’s keynote title: Get out of the Echo Chamber: How to Use Jobs-To-Be-Done to Perfect your Product’s Positioning.
Exploring customer motivation using JTBD has been Claire’s top topic for a long while, so we collected a few other resources for you:
- Customer Personas & Jobs to Be Done for Saas Marketers — Claire’s workshop with Georgiana Laudi at Forget the Funnel
- How To Use Jobs To Be Done To Perfect Your Positioning — notes from Claire’s talk at MicroConf Growth 2018
- UI Breakfast Podcast. Episode 92: Behind the Scenes of Userlist Research with Claire Suellentrop — a podcast episode at UI Breakfast where we discuss our research process and takeaways
- The Exact Customer Research Process We Used for Userlist — Claire’s extensive article here in our blog
Hope that makes for some interesting reading! If you plan on attending, please let us know at firstname.lastname@example.org — so that Claire can tag you in person ?
— Regards, Jane.