Full-Stack Email Automation for Your Product-led Growth
Use behavior-based email to improve each stage of your SaaS funnel: acquisition, activation, retention, and referral. Onboard and engage company accounts, not just individual users.
Onboard your users with automated behavior-based campaigns. Activate free users and upsell them to paid plans.
Send lifecycle email and in-app messages based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.
Build your marketing email list using forms and lead nurture campaigns. Use broadcasts for newsletters and announcements.
Create complex visual workflows that reflect customer journeys for different roles and scenarios.
Segment both users and companies dynamically based on their behavior data.
Mix-and-match emails, in-app messages, and integration channels to achieve your marketing goals.
With the split test feature, randomly distribute users into 2-5 different paths to test your hypotheses.
Assign a conversion tracking period and see if the user has reached their goal within that window. Coming soon
For each message, get a detailed report for a specific time period that includes open, click, and unsubscribe rates.
Send newsletters or product updates to your audience. Send targeted broadcasts to invite a segment of users for beta testing or customer research.
Build your marketing email list using signup forms. Use forms for your waiting list, lead magnets, or content upgrades.
Instead of a single unsubscribe link, offer your subscribers layered subscription preferences with topics.
Manage company accounts with many-to-many relationships. Email users based on what's happening in the company.
Notify your team as part of your automation journeys. Let them know about promising trials or churn risk.
Use our integrations and webhooks to trigger actions in your sales CRM or help desk software.
Trusted by founders around the world
Unlike other tools, we support company accounts, including one-to-many and many-to-many relationships. Now you can manage and onboard entire teams. Learn more
Contact your users at the best possible moment to help them on their journey from leads to customers to advocates.
Segment your users and companies dynamically based on their behavior data. Understand how they move through their customer journey.
"Integration is a breeze."
Integrate through Segment in a few clicks, or use our libraries for the direct API integration. It's a breeze, as our customers say. See all integrations
"Many-to-many company accounts are a game-changer. No one else supports many-to-many. This is the only email tool that gets SaaS."
All you need to get started
Use our simple HTTP API to push data as JSON. Track user behavior by sending user properties and events.
Send your customer data to Userlist in a few clicks via Segment, Rudderstack, or Zapier. Zero development time required.
We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails, JavaScript, and PHP.
It's not just a tool, it's a framework developed specifically for SaaS lifecycle automation. Explore our guides and email examples to get started.
Use our full-text campaign templates written by email experts, so that you never have to write anything from scratch.
It's much easier to follow best practices, so we provide free printable worksheets for you to get started.
Built for product-led growth
That's why these SaaS companies have switched their email marketing automation to Userlist.
SignWell
SavvyCal
Transistor
focus booster
Nusii
SparkLoop
Fileinbox
Speckled
Loadster
SalesCamp
Quaderno
Testpad
Branch
Hack Chinese
Legal Monster
Agile Extensions
MailPoet
Consent Kit
PPC Protect
AgentMethods
Book your discovery demo
Let's see how Userlist fits into the bigger picture of your SaaS business. You'll learn about our automation features, integrations, proven lifecycle frameworks, and how we can help you hit your SaaS growth targets.