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Demos for user research? Absolutely.

We use demo calls for actual sales, and as part of our onboarding process. But it's also an amazing way to do user research. Recently, Jane talked about this with Erin May and JH Forster at their podcast, Awkward Silences.

Jane Portman
Jane Portman

Do you do demos for your SaaS product? At Userlist, we use demo calls for actual sales, and as part of our onboarding process. But it's also an amazing way to do user research.

Recently, I talked about this with Erin May and JH Forster at their podcast, Awkward Silences. Here's the episode pitch:

"Sales demos are a great opportunity to get to know your customers. The person on the other end is interested in your product, looking for a solution to a problem, and likely have some pain points with their current solutions. Jane walks through how to reposition demos as relationship building and research opportunities."

Listen to the full episode here.

Big thanks to Erin and JH for the great conversation 🙌

— Regards, Jane.

P.S. Want to get on a demo call with us? Welcome to book one here, anytime.

About the author
Jane Portman

Jane Portman is the co-founder of Userlist. Her mission is to help SaaS companies leverage the power of email marketing automation. Mom of three, Jane also enjoys scuba diving and runs two podcast shows: UI Breakfast and Better Done Than Perfect.