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Overview
Get a brief tour of primary Userlist features
Visual Workflows
Build workflows to automate complex customer journeys
Transactional Email
Turn your receipts and notifications into marketing opportunities
Company Accounts
Onboard and engage team accounts with multiple users
Segmentation
Segment users and accounts based on their activity
In-App Messages
Send targeted notifications inside your product
Broadcasts
Send one-off announcements via different channels
API Integration
Use our developer-friendly HTTP API and libraries
Conversion Goals
Measure behavior outcomes inside your workflows
Performance Reporting
Measure your email marketing efforts with detailed reports
Reusable Snippets
Quickly compose messages with reusable text blocks
Subscription Preferences
Help users manage their subscription topics instead of unsubscribing
SaaS Email Marketing
Grow your marketing email list and convert leads to customers
User Onboarding
Increase activation with targeted onboarding campaigns
User Management
Segment users and view their profiles enriched with behavior data
Customer Success Automation
Reduce the workload for your customer success team
Blog Overview
Explore all articles
Top Guides
See our most popular articles on SaaS email marketing automation
Email Examples
Browse the library of SaaS email examples for every occasion
Guest Experts
Learn from top practitioners in the email industry
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Krista Melgarejo

Krista Melgarejo manages marketing and podcasts at Userlist. Krista is a scientist turned writer and digital marketer who helps businesses with their copywriting and automations. They also had their creative work published in two anthologies.

Krista Melgarejo

Articles by Krista Melgarejo

How to write referral emails for your SaaS product.

How to Unlock SaaS Growth with Referral Emails: 10+ Examples (Free Template Included)

Email marketing is the perfect channel for promoting your referral program. But how do you write a great referral email?

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How to use storytelling in your SaaS emails.

Storytelling in SaaS Emails: How to Stand Out in Your Customer’s Inbox

If you want to stay in your readers’ inboxes, promotional and informational emails aren’t enough. Here’s how story-driven emails can elevate your email marketing.

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HubSpot alternatives for SaaS companies

15 HubSpot Alternatives for SaaS

Let’s investigate reliable HubSpot alternatives that are a better fit for your SaaS needs.

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Customer.io alternatives for SaaS companies

9 Customer.io Alternatives for SaaS Email Marketing Automation

Let’s look at Customer.io alternatives that are better fit for SaaS email marketing.

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Freemium model discussion with SaaS experts

Will Freemium Work for Your SaaS? Benefits, Risks & How to Switch

Four SaaS experts talk about the dark side of freemium, and how you can switch to freemium — and back! — without cannibalizing your revenue.

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User onboarding tips from SaaS experts

The Big User Onboarding Roundtable: Hard Questions Answered by SaaS Experts

How do you measure the impact of your onboarding? What interventions actually work? Four SaaS experts answer your burning questions.

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Best practices for creating SaaS landing pages

25 Best Practices on SaaS Landing Page Design from Josh Garofalo

Having worked with over 100 SaaS companies on their landing pages, Josh Garofalo of Sway Copy shares his conversion tips.

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How SaaS businesses should deal with inflation

The Founder’s Guide to Inflation with Nick Fogle: How to Raise SaaS Pricing

Nick Fogle shares why SaaS businesses should raise prices, and how exactly you can break the unpleasant news.

Read more
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Userlist, Inc.
6595 Roswell Road, STE G2130
Atlanta, GA 30328 USA
+1 470 220 7227

Helping SaaS companies with email marketing automation since 2017.

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