How Often Should You Email SaaS Leads and Customers?
Send too few emails, you’re not getting results. Send too many, and your customers and leads unsubscribe. What’s the perfect cadence?
Read moreKrista Melgarejo
Krista Melgarejo manages marketing and podcasts at Userlist. Krista is a scientist turned writer and digital marketer who helps businesses with their copywriting and automations. They also had their creative work published in two anthologies.
Articles by Krista Melgarejo
Switching from Monthly to Annual: 10+ Email Examples to Promote Yearly Plans
Switching from monthly to annual billing is a big ask. How do you inspire customers to switch without sounding pushy or desperate?
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SaaS Email List Hygiene: Removing, Archiving, and Suppressing Subscribers. When and How?
A bigger email list isn’t always better. There are times when you must remove or suppress subscribers. Let’s see how other companies are managing their email lists.
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How SaaS Companies Announce New Integrations: 10+ Email Examples
New integrations are a big deal. Learn to write announcement emails, and see how other SaaS companies are writing theirs.
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10+ Unusual, Shocking & Creative SaaS Emails: Can Lifecycle Marketers Still Surprise You?
Creative SaaS emails are basically unicorns. Let’s hunt together.
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20+ Report Email Examples: Demonstrating Value with Monthly & Weekly Recaps
With the recurring revenue model comes the obligation to prove recurring value. Report emails demonstrate how your software is helping users move towards their goals.
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How to Name Segments, Campaigns, and Broadcasts for SaaS Email Marketing
Email marketing assets can get messy, especially if you’re a busy SaaS marketer. How are other folks naming their email segments, campaigns, and broadcasts?
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35+ Professional Email Marketing Tools (Not ESPs)
Email marketing platforms can do a lot of things, but they can’t do everything. These narrow-focused professional tools can play well with your existing tool stack.
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20+ Webinar Invitation Emails for SaaS: How to Announce Upcoming Events
Do webinars work? While you’re debating the idea, thousands of SaaS companies out there are doing it. These email examples show you how.
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Scheduled Maintenance: 15+ Email Examples
Scheduled service interruptions and downtimes are necessary but never ideal. Manage user expectations with these scheduled maintenance emails.
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20+ “Invite Your Team” Email Examples
These simple emails boost adoption and are easy to write. Let’s see how other SaaS companies are doing theirs.
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15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers
Not all your emails should be humble. Strong, focused CTA emails help you drive conversions and get the desired email marketing ROI.
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How to Make a New Feature Announcement: 20+ Email Examples
Do you make your feature announcement email short and catchy, or long and detailed? Can you use this email to achieve other goals, like sales? Let’s answer these questions and see how other companies do it.
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Discounts & Promotions in SaaS Email Marketing: 15+ Email Examples
Done right, discounts accelerate your product growth. Done wrong, they look cheap and cut into your margins. How do you strike a balance?
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15+ Examples of GIFs in SaaS Emails: Product Videos, Illustrations, Memes & More
When images are not enough and videos take up too much resources, GIFs give you the best of both worlds. Learn how to use them effectively in your SaaS emails.
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15+ Milestone Email Examples: Celebrating User Anniversaries & Achievements
Learn about the four types of milestone emails, and see how other SaaS companies are celebrating their user achievements.
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