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Looking for Appcues Alternatives?

Tired of paying for complex features you don't need? Find your new home at Userlist — a customer messaging tool built for SaaS companies like yours. Join today and get 30% off your first three months.

Trusted by founders around the world
1. Matches your own data

Userlist cares about your customer data model. We support custom properties, events (with properties of their own), and account-level data.

2. Company accounts

Now you can track data on the account level, and email users based on what happens in their company. Learn more

3. In-app messages

Do you really need all the enterprise features you've been paying for? It's time to enjoy the clean, beautiful experience.

4. Built with SaaS in mind

Unlike general marketing tools, we don't try to sit on two chairs. This helps us provide a clean, focused experience.

Ruben Gamez, founder of SignWell

"Userlist has quickly become one of my must-have tools. It's so well designed and focused on SaaS, unlike other bloated products I've used before."

Ruben Gamez, founder of SignWell

Automate your product-led growth

Implement self-serve user onboarding

Onboard your users with automated behavior-based campaigns. Activate free users and upsell them to paid plans.

Send lifecycle communications

Send lifecycle email and in-app messages based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.

Send marketing email

Build your marketing email list using forms and lead nurture campaigns. Use broadcasts for newsletters and announcements.

Build visual workflows

Create complex visual workflows that reflect customer journeys for different roles and scenarios.

Segment your customers

Segment both users and companies dynamically based on their behavior data.

Leverage multiple channels

Mix-and-match emails, in-app messages, and integration channels to achieve your marketing goals.

Run A/B/C tests

With the split test feature, randomly distribute users into 2-5 different paths to test your hypotheses.

Set conversion goals

Assign a conversion tracking period and see if the user has reached their goal within that window. Coming soon

Measure performance

For each message, get a detailed report for a specific time period that includes open, click, and unsubscribe rates.

Send broadcasts

Send newsletters or product updates to your audience. Send targeted broadcasts to invite a segment of users for beta testing or customer research.

Build your list with forms

Build your marketing email list using signup forms. Use forms for your waiting list, lead magnets, or content upgrades.

Offer subscription preferences

Instead of a single unsubscribe link, offer your subscribers layered subscription preferences with topics.

Implement company-level automation

Manage company accounts with many-to-many relationships. Email users based on what's happening in the company.

Send notifications to your team

Notify your team as part of your automation journeys. Let them know about promising trials or churn risk.

Connect with your tools

Use our integrations and webhooks to trigger actions in your sales CRM or help desk software.

Keith Perhac, founder of Segmetrics

"Many-to-many company accounts are a game-changer. No one else supports many-to-many. This is the only email tool that gets SaaS."

Keith Perhac, founder of Segmetrics

Feature comparison

Feature Userlist Appcues

User management

User profiles and activity feed

Company accounts

Segmentation

Behavior-based email campaigns

Visual automation builder

Broadcasts

In-app messages (web applications)

In-app onboarding guides

Server-side API integration

Focused on SaaS only

Our conclusion. Appcues is a fairly expensive tool for in-app onboarding, but you can't send any email with them. Userlist can partially replace Appcues when it comes to in-app messaging, while it also provides event-based email for SaaS. Userlist is clearly a better choice for SaaS companies who're looking for powerful multi-channel messaging automation. Userlist also supports company accounts which is very helpful if you're dealing with teams.

Built for product-led growth

That's why these SaaS companies have switched their email marketing automation to Userlist.

Ruben Gamez (SignWell)
Ruben Gamez
SignWell
Derrick Reimer (SavvyCal)
Derrick Reimer
SavvyCal
Justin Jackson (Transistor)
Justin Jackson
Transistor
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Nusii
Louis Nicholls (SparkLoop)
Louis Nicholls
SparkLoop
Christian Genco (Fileinbox)
Christian Genco
Fileinbox
Corinn Pope (Speckled)
Corinn Pope
Speckled
Andy Hawkes (Loadster)
Andy Hawkes
Loadster
Craig Hewitt (SalesCamp)
Craig Hewitt
SalesCamp
Carlos Hernández (Quaderno)
Carlos Hernández
Quaderno
Stefan Butlin (Testpad)
Stefan Butlin
Testpad
Peter Suhm (Branch)
Peter Suhm
Branch
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
MailPoet
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover
AgentMethods

Migrate quickly & painlessly

Simple API integration

Send user events and properties into Userlist via our HTTP JSON API (or get started instantly with Segment). View the integration guide

Full-text templates

We provide full-text templates, worksheets & blueprints — so you never have to start from scratch. Easily customize them to fit your product goals.

Hands-on support

Setting up your automations can be intimidating, so you'll get hand-holding and personal advice from the founders.

Book your discovery demo

See how Userlist can help your business unlock new opportunities for product-led growth. Learn how Userlist integrates with your existing tools, and what the growth journey looks like.