Looking for Appcues Alternatives?
Tired of paying for complex features you don't need? Find your new home at Userlist — a customer messaging tool built for SaaS companies like yours. Join today and get 30% off your first three months.
Trusted by founders around the world
Userlist cares about your customer data model. We support custom properties, events (with properties of their own), and account-level data.
Now you can track data on the account level, and email users based on what happens in their company. Learn more
Do you really need all the enterprise features you've been paying for? It's time to enjoy the clean, beautiful experience.
Unlike general marketing tools, we don't try to sit on two chairs. This helps us provide a clean, focused experience.
"Userlist has quickly become one of my must-have tools. It's so well designed and focused on SaaS, unlike other bloated products I've used before."
All your SaaS email in one place
Onboard your users with automated behavior-based campaigns. Deliver the right information at the right time.
Send lifecycle emails based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.
Manage your marketing emails inside Userlist. Now all your SaaS email is in one place.
Choose the right channel for each message: deliver via email or in-app messages.
Manage company accounts, not just individual users. Email users based on what's happening in the company.
Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.
Segment both users and companies dynamically based on their behavior data.
See who your users are and what they do in your product. No need to build a custom admin dashboard.
Trigger automated email campaigns based on what users do (or don’t do) in your product.
Send one-off broadcasts to make announcements and promote new features.
See an activity timeline for each user, and get insights into their customer journey.
You decide what user data to send. We encourage you to avoid detailed behavior data like pageviews and clicks.
"Many-to-many company accounts are a game-changer. No one else supports many-to-many. This is the only email tool that gets SaaS."
Feature comparison
| Feature | Userlist | Appcues |
|---|---|---|
User management |
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User profiles and activity feed |
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Company accounts |
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Segmentation |
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Behavior-based email campaigns |
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Visual automation builder |
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Broadcasts |
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In-app messages (web applications) |
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In-app onboarding guides |
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Server-side API integration |
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Focused on SaaS only |
Our conclusion. Appcues is a fairly expensive tool for in-app onboarding, but you can't send any email with them. Userlist can partially replace Appcues when it comes to in-app messaging, while it also provides event-based email for SaaS. Userlist is clearly a better choice for SaaS companies who're looking for powerful multi-channel messaging automation. Userlist also supports company accounts which is very helpful if you're dealing with teams.
We care about B2B SaaS
That's why these software companies have switched their email to Userlist.
Docsketch
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Nusii
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Speckled
Loadster
SalesCamp
Quaderno
Testpad
Branch
Hack Chinese
Legal Monster
Agile Extensions
MailPoet
Consent Kit
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AgentMethods
Migrate quickly & painlessly
Send user events and properties into Userlist via our HTTP JSON API (or get started instantly with Segment). View the integration guide
We provide full-text templates, worksheets & blueprints — so you never have to start from scratch. Easily customize them to fit your product goals.
Setting up your automations can be intimidating, so you'll get hand-holding and personal advice from the founders.
Book your demo call now
See how Userlist can help your SaaS business acquire and onboard customers. We'll discuss your current setup, integrations, data tracking, segmentation, and your next steps to a successful email marketing setup.