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Looking for Appcues Alternatives?

Tired of paying for complex features you don't need? Find your new home at Userlist — a customer messaging tool built for SaaS companies like yours. Join today and get 30% off your first three months.

Trusted by founders around the world
1. Matches your own data

Userlist cares about your customer data model. We support custom properties, events (with properties of their own), and account-level data.

2. Company accounts

Now you can track data on the account level, and email users based on what happens in their company. Learn more

3. In-app messages

Do you really need all the enterprise features you've been paying for? It's time to enjoy the clean, beautiful experience.

4. Built with SaaS in mind

Unlike general marketing tools, we don't try to sit on two chairs. This helps us provide a clean, focused experience.

Ruben Gamez, founder of SignWell

"Userlist has quickly become one of my must-have tools. It's so well designed and focused on SaaS, unlike other bloated products I've used before."

Ruben Gamez, founder of SignWell

All your SaaS email in one place

User Onboarding

Onboard your users with automated behavior-based campaigns. Deliver the right information at the right time.

Lifecycle Email

Send lifecycle emails based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.

Marketing Email

Manage your marketing emails inside Userlist. Now all your SaaS email is in one place.

In-App Messages

Choose the right channel for each message: deliver via email or in-app messages.

Company Accounts

Manage company accounts, not just individual users. Email users based on what's happening in the company.

Many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.

Segmentation

Segment both users and companies dynamically based on their behavior data.

User management

See who your users are and what they do in your product. No need to build a custom admin dashboard.

Behavior-Based Campaigns

Trigger automated email campaigns based on what users do (or don’t do) in your product.

Broadcasts

Send one-off broadcasts to make announcements and promote new features.

Activity feeds

See an activity timeline for each user, and get insights into their customer journey.

Designed for privacy

You decide what user data to send. We encourage you to avoid detailed behavior data like pageviews and clicks.

Keith Perhac, founder of Segmetrics

"Many-to-many company accounts are a game-changer. No one else supports many-to-many. This is the only email tool that gets SaaS."

Keith Perhac, founder of Segmetrics

Feature comparison

Feature Userlist Appcues

User management

User profiles and activity feed

Company accounts

Segmentation

Behavior-based email campaigns

Visual automation builder

Broadcasts

In-app messages (web applications)

In-app onboarding guides

Server-side API integration

Focused on SaaS only

Our conclusion. Appcues is a fairly expensive tool for in-app onboarding, but you can't send any email with them. Userlist can partially replace Appcues when it comes to in-app messaging, while it also provides event-based email for SaaS. Userlist is clearly a better choice for SaaS companies who're looking for powerful multi-channel messaging automation. Userlist also supports company accounts which is very helpful if you're dealing with teams.

We care about B2B SaaS

That's why these software companies have switched their email to Userlist.

Ruben Gamez (Docsketch)
Ruben Gamez
Docsketch
Derrick Reimer (SavvyCal)
Derrick Reimer
SavvyCal
Justin Jackson (Transistor)
Justin Jackson
Transistor
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Nusii
Louis Nicholls (SparkLoop)
Louis Nicholls
SparkLoop
Christian Genco (Fileinbox)
Christian Genco
Fileinbox
Corinn Pope (Speckled)
Corinn Pope
Speckled
Andy Hawkes (Loadster)
Andy Hawkes
Loadster
Craig Hewitt (SalesCamp)
Craig Hewitt
SalesCamp
Carlos Hernández (Quaderno)
Carlos Hernández
Quaderno
Stefan Butlin (Testpad)
Stefan Butlin
Testpad
Peter Suhm (Branch)
Peter Suhm
Branch
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
MailPoet
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover
AgentMethods

Migrate quickly & painlessly

Simple API integration

Send user events and properties into Userlist via our HTTP JSON API (or get started instantly with Segment). View the integration guide

Full-text templates

We provide full-text templates, worksheets & blueprints — so you never have to start from scratch. Easily customize them to fit your product goals.

Hands-on support

Setting up your automations can be intimidating, so you'll get hand-holding and personal advice from the founders.

Book your demo call now

See how Userlist can help your SaaS business acquire and onboard customers. We'll discuss your current setup, integrations, data tracking, segmentation, and your next steps to a successful email marketing setup.