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Advanced Email Automation for Product Marketers

Userlist is an all-in-one email marketing platform that meets advanced needs of growing SaaS companies. Dynamic segments, conversion goals, A⁠/⁠B testing, company⁠-⁠level workflows — you name it.

Trusted by founders around the world

Drive conversions at every stage of your product lifecycle

Userlist helps you automate dozens of business use cases, all in one messaging tool. Start with user onboarding and add more, step by step.

Marketing
  • Newsletters
  • Company announcements
  • Lead nurture
  • Evergreen newsletter
  • Evergreen sales
  • Signup forms
  • Lead magnet delivery
Lifecycle
  • User onboarding
  • Convert from free/trial to paid
  • Upgrade to higher plans
  • Switch to annual billing
  • Celebrate user milestones and anniversaries
  • Collect reviews
  • Reactivate dormant customers and expired trials
  • Escalate issues to customer success and sales
Transactional
  • Account verification
  • Password reset
  • Billing and subscription notifications
  • Product activity notifications
  • Product usage alerts

Don't just “send emails” — build your own automation empire

Manipulate data, make your tools play together, and notify customer success or sales. Powered by best-in-class visual workflows.

Send email messages

Send a classic email message, and personalize it with user, company, and event data

Send in-app notifications

Send a message inside your web application to onboard and engage users

Send internal notes

Send an email to your own team’s address, e.g. sales or support

Update user, company, or relationship

Modify a property for a user or a company (works much better than tags)

Create a custom event with event properties

Create a new event in the timeline of the user or company

Fire a webhook

Use a webhook to trigger your own instruments Coming soon

Fire a Zap

Use our Zapier and Make integrations to enable actions in thousands of other apps

Teleport users

Use a Teleport in workflows to advance the user to further locations

Build repeat-until cycles

Keep repeating the actions until certain outcome happens

Build production systems

Keep cycling through a set of rules until a system finds the matching one

Run A/B/C tests

Randomly split your journeys in up to 5 paths to measure performance

Measure conversion goals

Measure conversions with custom time windows anywhere in your journeys

Listen to our happy customers

These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.

“Userlist team helped us set up lifecycle campaigns for both of my companies. It was like having an in-house marketing genie guiding the way.”

Chris Smith
Chris Smith
Paydirt & InvoiceSherpa

“Userlist has provided a really nice onboarding experience, and continued support is phenomenal. We are very, very grateful.”

Marisha Mets
Marisha Mets
SLP Now

“Userlist has the most flexible data model. It’s the only tool that can handle n:m relationships between users and companies. And the API is awesome.”

Christian Asche
Christian Asche
Coveto.de

“We put off updating our trial onboarding campaign for years. Then we found Userlist. The project went from someday to done in just a few weeks.”

Andrew Berkowitz
Andrew Berkowitz
Suggestion Ox

“It’s not like other tools don’t have support available. But Userlist was so intentional about letting me know I should take advantage of their support. I felt so comfortable learning the system.”

Esther-Grace Okonkwo
Esther-Grace Okonkwo
InboxFuel

“The customer service has been top notch, the experience is simple, and the power of this platform is truly remarkable. We’re thriving.”

Dennis Field
Dennis Field
Career Sandwich

“We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist.”

Aaron Kassover
Aaron Kassover
AgentMethods

“Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool.”

Daniel Nalesnik
Daniel Nalesnik
Hack Chinese

“100% recommend Userlist. It’s the only tool with the account-user relationship done right. Also, great customer service by very technical people.”

Michael Koper
Michael Koper
Nusii

“I’m telling everyone about Userlist, still excited about the tool. It’s the best spot for me to see what happened. It’s literally my user list.”

Peter Suhm
Peter Suhm
Reform

“Our previous solution just didn’t feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us.”

Alice Coleman
Alice Coleman
focus booster

“Feels like you built this tool exactly for me. It’s like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!”

Christian Genco
Christian Genco
Fileinbox

“It’s time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things.”

Baird Hall
Baird Hall
Zubtitle

“The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch.”

Aggelos Mouzakitis
Aggelos Mouzakitis
Product-led Academy

“Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist.”

Brian Lovin
Brian Lovin
Campsite

“This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our email marketing.”

Brennan Dunn
Brennan Dunn
RightMessage

“Userlist is data-driven. It’s so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product.”

Andy Hawkes
Andy Hawkes
Loadster

“No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company.”

Michael Thomsen
Michael Thomsen
Agile Extensions

Pioneering company-level automation since 2017

Are your customers B2B teams? You shouldn’t be emailing a flat list. Userlist matches your data architecture, relationships, and roles.

Separate segmentation for companies

Userlist offers two sets of segments: users and companies. Understand your accounts and how they move through their lifecycle.

Account-level workflows

Trigger workflows based on what happens on the company level, and then decide what team members receive the message (based on their role or use case).

Many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.

Integration is a breeze

Connect Userlist with your favorite tools. Get clean data from the right sources, so you never have to worry about manual sync again.

Browse integrations catalog

You deserve a clean, well-planned setup. Let us help.

Free 60-min roadmapping for new customers

Every new customer gets a hands-on roadmapping call where we develop your custom tracking plan, segmentation plan, and lifecycle roadmap. You will walk away with a spreadsheet.

Done-for-you services

Don’t have time to do things in-house? Pick one of our done-for-you packages. Our team will write your emails and set everything up — so you only have to flip the switch.

Support handled by engineers

Our support is handled by a dedicated engineer who helps you integrate and troubleshoot any technical issues. Included in all plans, from day one.

SaaS-focused frameworks

We’ll take your lifecycle marketing to the next level using a model that’s tailored to your SaaS customer journey.

Data audit & cataloging

We’ll help optimize your data tracking schema and segmentation, so that you track exactly the right things.

High-volume optimization

As you grow your user base, we’ll make sure everything runs smooth, and you keep getting good ROI for every user in the database.

Learn from the thought leaders

We run an industry-leading blog. We dig deep into SaaS email marketing, so that you can hit your growth targets.

View all articles

Book your discovery demo

Let’s see how Userlist fits into the bigger picture of your SaaS business. You’ll learn about our automation features, integrations, proven lifecycle frameworks, and how we can help you hit your SaaS growth targets.